Advertisement

Hatch

Published/Aired: 
May 2007
Description: 

Kitchens, Handles, Furniture, Interiors.
www.demeester-jenh.be
Irresistible design. Demeester metalworking.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Account: Matthieu De Winter
Creative Directors: Geoffrey Hantson, Dirk Domen
Creative team: Pieter Staes, Manuel Ostyn
Photographers: Koen De Muynck, Evert Thiry

Comments (27)

Log in or register to post comments
Steeef's picture
Steeef
Activity Score 135

Don't get it...

he (or she of course) is hiding, and we are talking about design..?

Damn Germans!

Rog's picture
Rog
Activity Score 6080

Ist das wot I thinken ich ist?

>>>> That's not an ad. THIS is an ad.

andrej dwin's picture
andrej dwin
Activity Score 937

first of all, this comes from belgium. not germany
second, it hurts to read your attempts at german
third, I'm not german (just for full disclosure purposes):-)

and the idea wants to be: if you're a sucker for design, you'll use a designer handle even if it means you'll be discovered easily. hmm. well. but it's a nice picture, ain't it? :-)

AdArena: Sex Sells
http://www.adarena.net

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

the point is: it`s a deportation scenario. wheather it`s german or not. why is this time travel important. Just to shock... (whuuu, i`ve made a SS-ad. Whoooo, whats about an ad, that shows popes dick...cause he uses a certain cream that make it so smooth, that he wants to show everybody....

we`re working in a strange business

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

What the hell are you talking about?

It's just saying that to evade the bad guys, the unseen people have hidden in the basement, yet they couldn't resist using a designer handle, which will be their undoing.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

thats the idea, not an answer. why do I need the SS?

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

Yes it wouldn't have to be the SS. But it would need to be some sort of sinister element which could come searching for you hiding in your home.

-----------------------------
It's only an ad.

dadada's picture
dadada
Activity Score 1720

where do you see a designer handle ??

Everybody is creative, be yourself.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

Plum in the middle of the ad?!?!?

-----------------------------
It's only an ad.

tiborplus's picture
tiborplus
Activity Score 53

?????

truecopy's picture
truecopy
Activity Score 399

Ze Germanz!

"Sex sells. Truth even better." - A friend

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

ääääääh? horseshit! is this really a modern warschau-ghetto-szenario????

Stigset's picture
Stigset
Activity Score 1454

oh no.... lame. If they want to show irresistible design show it in a better way, because that handle doesn't look "irresistible"

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

aaaaahhh...now I get it...the design is so "irresistible"...that it`s users make stupid things with it... aha. but i still don`t like the Nazi image

addyhoch10's picture
addyhoch10
Activity Score 2592

did you guys know that it was fashion designer hugo boss who designed the ss uniforms?
but seriously, this is really bad taste.

oh, and thanks for your comment andrej.

Have Heart's picture
Have Heart
Activity Score 922

Holy shit, this is so tasteless. I can't believe my eyes. I mean, the thought behind this campaign would allow a hundred of other executions, but this is downright terrible.

0/10

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

100% right. It allows 100 funny and fantastic executions. It`s litteraly an EXECUTION by headshot!

nuclearshower's picture
nuclearshower
Activity Score 233

hahahaha hey this is funny

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

A pretty crap ad.

Really not communicating clearly what is infact a tenuous and irrelavant concept. Wrong theme to target their audience.

----------------------------
It's only an ad.

ladylee's picture
ladylee
Activity Score 223

I thought it was a grinding rail for skateboarders...

Spanky's picture
Spanky
Activity Score 4899

oh. so that's why a few million jews died. they suck at hide and seek.

djspiralz's picture
djspiralz
Activity Score 491

too many doubts to be a good ad.

DarkSide's picture
DarkSide
Activity Score 1066

Maybe this isn't political correct nowadays, but I like the art direction very much and the idea is ok.

addyhoch10's picture
addyhoch10
Activity Score 2592

i agree, the art's beautiful.

scarfinati's picture
scarfinati
Activity Score 843

But do escape hatches or hiding places even HAVE handles of any kind on them? I dont think so.

The thinking is good but the scenario is tough.

Like why is the room so “designed”. I pay more attention to the wallpaper and couch and floor than I do the message. It should just be a completely non-descript room. Of course the problem is that someone who would use a designer handle would have a nicely designed house. A visual problem im sure they argued about.

spacecadetglow's picture
spacecadetglow
Activity Score 247

i think the dog completely negates the fact that the designer handle is the reason for their capture.
you obviously don't need the dog if you have the handle and vice versa.
this ad annoys me to all ends.

Mash's picture
Mash
Activity Score 8

its crap,...........Confusing?????

Advertisement