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Cow

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Grey, Mexico for Hasbro, within the category: Gaming.

Caption

Upwords
The game of changing letters to bring up new words
Hasbro

Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
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Highest Rated

Guest's picture

Cow, Bow, Box, Boa, Boy, Toy! haha these are fun!

Guest
Guest's picture

Very cool. It captures attention quickly enough to buy the few extra seconds it will take for the consumer to understand. Well done!

Guest
Guest's picture

good job.

Guest
Hibon's picture

Yes it captures attention but that's all... little boring.

Hibon
Activity Score 3734

Simple ideas are the best !

Shawali's picture

I hate it when everyone gets it but me!!!

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

thedesignaddict's picture

I got the other one easily, but this one leaves me scratching my head. You're not alone.

thedesignaddict
Activity Score 5403
Art Director at Freelance
control C's picture

the game consists on changing letters to create other words... toy, boy, boa, box, bow, cow...

control C
Activity Score 108
Copywriter
Guest's picture

Cow, Bow, Box, Boa, Boy, Toy! haha these are fun!

Guest
ludantmor's picture

So nice

ludantmor
Activity Score 10
Copywriter
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