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Cat

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Grey, Mexico for Hasbro, within the category: Gaming.

Caption

Upwords
The game of changing letters to bring up new words
Hasbro

Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
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Highest Rated

dsklan's picture

yes, funny;)

dsklan
Activity Score 1926
Art Director at homeshop
Geimima's picture

Hahahaha.. funny. so so much fun..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

tirthomitro's picture

LOL!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture

Viewing these recent absolutely wonderful campaigns from Grey, Mexico is like a breath of fresh air.

atb2005
Activity Score 13557
dsklan's picture

yes, funny;)

dsklan
Activity Score 1926
Art Director at homeshop
john doe's picture

catfatbatrat... took me a while to get it.
but it is fantastic. adorable art direction. congrats!

john doe
Activity Score 1571
Art Director
shitmonk's picture

ty, never seen upwords, just heard about it, nice to have someone decoding the idea.

shitmonk
Activity Score 465
Dzsoi's picture

Cute image, simple idea... it could be effective in selling the game!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

super

Guest
thedesignaddict's picture

Very good idea. The product premise is clearly conveyed in the creative. Entertaining and memorable.

thedesignaddict
Activity Score 5403
Art Director at Freelance
whatthefudge's picture

Haha, frickin' good idea! Poooor kitteh!

whatthefudge
Activity Score 1266
Guest's picture

strange, a campaign made in Mexico where people speak in spanish, but the ad works only in english. Smell like fake spirit.

Guest
R U serious's picture

Love the art

R U serious
Activity Score 418

Say my name, say my name...

peterwbauman's picture

i like it
it makes you think

peterwbauman
Activity Score 107
Copywriter at Athens, GA
ninoy2k's picture

Yes very good, but only works in english and comes from a non english speaker country. Seems fake.

ninoy2k
Activity Score 4
Marketing Flash
romanbarrera's picture

There are spanish versions too, made for mexican market

romanbarrera
Activity Score 6
Creative Director at Grey group Mexico
ElCaza89's picture

haha...really liked the campaign

ElCaza89
Activity Score 343
Guest's picture

¡¡Buenísimo!!

Qué importa el idioma cuando la idea es brillante. Esos son mis niños!! :D

Guest
Guest's picture

gud art

Guest
icyheart81's picture

Lovely!

icyheart81
Activity Score 50
Copywriter
hufflepoff's picture

Great ad!

hufflepoff
Activity Score 430
Art Director at shwing
monsieurange's picture

Nice ad but is similar to something that scrabble has done yet.

monsieurange
Activity Score 520
Creative Director
Camiwonka's picture

hahaha funny! I love the kitten

Camiwonka
Activity Score 148
Graphic Designer at EL TIEMPO (Newspaper)
sang's picture

AWESOME!

sang
Activity Score 53
Art Director at Ogilvy |

black or white

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