Hasbro, Play-Doh Print Advert By In-Mind: It starts with...

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Agency Network:

In-Mind

Published/Aired:

June 2011

Posted:

January 05, 2012

Highest Rated

Jan 06, 2012 - 9:47

+ub ub ub ub ub ub ub ub ub ub

Billoughsby

Activity Score 5150

Art Director |

That's it.

Jan 05, 2012 - 10:26

Good idea, but poor art direction.

morse

Activity Score 18087

Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jan 05, 2012 - 12:07

great idea - remember target audience: parents for toddlers-first grader, aim: encourage buying Play-Doh.
I do agree with morse that the art is too childish, and not as professional as could be.
5* it is.

Hadrons

Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jan 05, 2012 - 12:38

Why a chair?????

kleenex

Activity Score 52582

Web Designer/Developer

Jan 05, 2012 - 14:43

Reminds me of lego ads, which are way better... http://adsoftheworld.com/media/print/lego_seventies

logic

Activity Score 43

Jan 05, 2012 - 14:55

@ kleenex. if not chair then what?

I think its a great idea executed pretty well. agree could have been executed better but i still like it.

kalpesh78

Activity Score 2578

Art Director |

ideas....30 minutes nahi toh free.

Jan 05, 2012 - 15:36

Like this pretty well. The red shape at the bottom does nothing good for it overall.

(As far as "Why a chair?" -- I think a wad of Play Doh looks much closer to the shape of that iconic chair than to the shape of a skyscraper or helicopter or book. It allows an unforced progression, in other words.)

Billoughsby

Activity Score 5150

Art Director |

That's it.

Jan 05, 2012 - 16:33

+ub

Roger Keynes

Activity Score 5498

Copywriter |

The Jobless Writer
Will Think for Salary

Jan 05, 2012 - 18:16

Great idea; works on parents.

sergeo_syd

Activity Score 595

Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

Jan 06, 2012 - 3:31

I know some of us are reminded of the Lego print ads. But, I think this idea is also the universal truth of the brand (Play-doh), and it works for me.

NicoCiego

Activity Score 1033

Art Director at Quezon City Philippines

Jan 06, 2012 - 5:23

i too want to play with play doh

clearsky1989

Activity Score 429

Copywriter at Grey

Jan 06, 2012 - 6:45

Lose the body copy.
Cut the headline.
All yellow background.
Empty Play Doh container bottom right.
Post it note - Cannes.

Roger Keynes

Activity Score 5498

Copywriter |

The Jobless Writer
Will Think for Salary

Jan 06, 2012 - 9:47

+ub ub ub ub ub ub ub ub ub ub

Billoughsby

Activity Score 5150

Art Director |

That's it.

Jan 08, 2012 - 9:44

what ever he said and then some

Hadrons

Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Feb 04, 2012 - 23:37

Not sure I understand why a chair was chosen for this. I like the concept but maybe a different object. One that better denotes intelligence? Maybe I'm missing something.

marano

Activity Score 348

Graphic Designer

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