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It starts with...

Agency Network: 
Published/Aired: 
June 2011
Hasbro Print Ad -  It starts with...

Description

Print advertisement created by In-Mind, Denmark for Hasbro, within the category: Gaming.

Caption

It starts with Play-doh

Advertising Agency: In-Mind, Copenhagen, Denmark
Creative Director: Jesper Bräuner
Art Director: Jesper Bräuner
Copywriter: Michael Rud
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Highest Rated

Billoughsby's picture

+ub ub ub ub ub ub ub ub ub ub

Billoughsby
Activity Score 5150
Art Director |

That's it.

morse's picture

Good idea, but poor art direction.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture

great idea - remember target audience: parents for toddlers-first grader, aim: encourage buying Play-Doh.
I do agree with morse that the art is too childish, and not as professional as could be.
5* it is.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

Why a chair?????

kleenex
Activity Score 51801
Web Designer/Developer
logic's picture

Reminds me of lego ads, which are way better... http://adsoftheworld.com/media/print/lego_seventies

logic
Activity Score 43
kalpesh78's picture

@ kleenex. if not chair then what?

I think its a great idea executed pretty well. agree could have been executed better but i still like it.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Billoughsby's picture

Like this pretty well. The red shape at the bottom does nothing good for it overall.

(As far as "Why a chair?" -- I think a wad of Play Doh looks much closer to the shape of that iconic chair than to the shape of a skyscraper or helicopter or book. It allows an unforced progression, in other words.)

Billoughsby
Activity Score 5150
Art Director |

That's it.

Roger Keynes's picture

+ub

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sergeo_syd's picture

Great idea; works on parents.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

NicoCiego's picture

I know some of us are reminded of the Lego print ads. But, I think this idea is also the universal truth of the brand (Play-doh), and it works for me.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
clearsky1989's picture

i too want to play with play doh

clearsky1989
Activity Score 429
Copywriter at Grey
Roger Keynes's picture

Lose the body copy.
Cut the headline.
All yellow background.
Empty Play Doh container bottom right.
Post it note - Cannes.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

+ub ub ub ub ub ub ub ub ub ub

Billoughsby
Activity Score 5150
Art Director |

That's it.

Hadrons's picture

what ever he said and then some

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

marano's picture

Not sure I understand why a chair was chosen for this. I like the concept but maybe a different object. One that better denotes intelligence? Maybe I'm missing something.

marano
Activity Score 348
Graphic Designer
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