King Kong

Agency Network: 
January 2014


Print advertisement created by DDB, France for Hasbro, within the category: Gaming.

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Jean-Francois Bouchet
Art Director: Emmanuel Courteau
Account Supervisors: Marie-Laure Dangeon, Camille Passot
Advertiser’s Supervisors: Christine Pagani, Sylvaine Gomez
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mcmulkinn's picture

this are really bad

Activity Score 82
Badj's picture

How is that really bad?...

Activity Score 50
Art Director at BCP Montreal
Vladi Vascalup's picture


Vladi Vascalup
Activity Score 455
Graphic Designer
NY Belfry's picture

I think they're good ads but maybe because I got the connection of history and the pie piece used in Trivia Pursuit right away.

NY Belfry
Activity Score 1045
Other at City College of Technology
Gute Werbung's picture

Really good work by DDB Paris.

Gute Werbung
Activity Score 55

Gute Werbung - World best Advertising

OopsyOp's picture

Simple & good. Nice work

Activity Score 33
MichelMichal's picture

Nice AD but what is it exactly saying about the game ? That there is questions in it ?

Well...thank you guys, all those who didn't know Trival Pursit would love it...oh wait...crap!...they won't understand it because they don"t know the game and the pie thing...

no use, no purpose, just a piece of "art" trying to make its way to Cannes....

Activity Score 420
bcm924's picture

They may have a concept, but this subject matter and its execution is horrible. King Kong is a Trivial Pursuit game piece? It's incoherent.

Activity Score 88
PazarlamaKurusu's picture

I DON'T UNDERSTAND ANYTHING! What the fuck is that?

Activity Score 10
Marketing Manager |

underscores's picture

Come on guys !! Don't be in bad faith ! Simple & clever campaign that's all !
The pie piece replace the answer in these prints because as a player you have to search the answer before to win this pie piece. Winner at Cannes for sure !

Activity Score 335
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