Reborn, 4

Agency Network: 
September 2008


Print advertisement created by Concept, Turkey for Harvey Nichols, within the category: Retail Services.


Are you ready to be reborn!

Advertising Agency: Concept, Turkey
Creative Director: Niyal Akmanalp
Art Directors: Tolga Akin
Copywriter: Özlem Karakurt
Photographer: Nejat Talas
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tantrik_indian's picture

There should be some hint on what is indicated - a fashion store? Shoe Shop?

Activity Score 953
Copywriter |

~~this paranoid survived!~~

JamaisVu's picture

Poor womb!!! It can fit an adult and a pair of shoes.
What can I say? That's really gross and literal.
There are surely better ways to symbolize rebirth than an obstetrician's hand. Vulgarity at its best.

Activity Score 408
whitespace's picture

I love the concept... but what's with the exclamation mark?

Activity Score 1953
Creative Director
Dale's picture

Harvey Nichols is pretty well known here in London, I suspect the audience in Istanbul is aware of it as well.

The punctuation throws me off as well. The concept is okay, I guess, but I'm not really digging these ads.

Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

STRTLRS's picture

This is a good little promotional campaign. Copy placement could use some work.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

slip's picture

Charming it is not.


Activity Score 919
designer |


Dingy's picture

Doesn't this ad remind anyone of the famous Bill Bernbach quote: "You are not right if in your ad you stand a man on his head just to get attention. You are right if you have him on his head to show how your product keeps things from falling out of his pockets"?

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