Lingerie With Lycra Mesh, 3

Agency Network: 
January 2011

Print advertisment created by Miami Ad School, Germany for Harvey Nichols, within the category: Retail Services.

Lingerie With Lycra Mesh.

Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Teacher: Niklas Frings-Rupp
Art Directors: João Unzer; Rodrigo de Castro
Copywriters: Rodrigo de Castro; João Unzer
Photographer: João Unzer

Comments (25)

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abdeLooK's picture
Activity Score 250

my god, WHAT..IS..THAT ?..

Reality Check's picture
Reality Check
Activity Score 2539

Let's hope the Miami Ad School issues an "oops" and submits the real campaign soon.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630


arthor's picture
Activity Score 513

Again, how much does miami pay aotw to have every crappy student ad hit front page? Also, is this fee worked into their tuition?

Ad Analyst's picture
Ad Analyst


atb2005's picture
Activity Score 13557

From the school's site:

"Since Miami Ad School Europe opened its doors in 2002, the quality and consistency of the creative work produced by its students has been remarkable. Now, one of the unsung heroes of this great record of achievement has received some well-deserved recognition of his own. Niklas Frings-Rupp, Miami Ad School Europe’s Co-Director, has been identified--by none other than the prestigious D&AD competition--as 2010’s world’s best tutor".


yoono's picture
Activity Score 115

can't believe it.

arke1's picture
Activity Score 235

Freaky...not really my cup of tea. I guess it's achieved something though, it's got you guys talking.

ace85le's picture
Activity Score 3935

Positively ghastly.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ace85le's picture
Activity Score 3935

Positively ghastly.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Bob.C's picture
Activity Score 1159

"Advertising is salesmanship in print." - I'd say you've got the wrong saleswoman, but it is a great anti-ad for the Miami Ad School Europe

Nude Copy's picture
Nude Copy
Activity Score 1054

I think Ivan mentioned somewhere about the quality check he does before posting the ads. Filter it a bit more carefully

Kriativity's picture
Activity Score 414

silly and immature..

DBB's picture
Activity Score 1216

Wow, this is new level weird.
Good art direction tough.

Manoma's picture
Activity Score 1108

I'm affraid...
A died young girl would be more attractive...
I'm joking of course, it's just awful.

jamesrothenburg's picture
Activity Score 554

Certainly is a eye catching visual. But you need more than eye-catching to sell products. Lingerie is supposed to make women feel sexy. This misses that completely. You could redo this visual with a more classic style lingerie photo and I think you would have a better ad.

bakamono's picture
Activity Score 1002

Schools suck!

because therefore it is

CriticalVoice's picture
Activity Score 165

Disgusting. And why must serve again a naked woman?

abake's picture
Activity Score 1262

It's not just bad, it's bad for the brand.

Bife's picture
Activity Score 99

will receive a Cannes award ¬¬

spaceopera 3000's picture
spaceopera 3000
Activity Score 37

Genius work. Love the drama. Bold, flawless Art Direction.

life without music would have been so unfair.

Boxey's picture
Activity Score 8879


Peter Plan's picture
Peter Plan
Activity Score 13

Those Miami Ad School Students are so far from reality and even creativity.

AlexM's picture
Activity Score 131


ffffffwhat's picture
Activity Score 261

double-u tee eff mate?