Daylight Robbery, 1

Agency Network: 
April 2012

Print advertisment created by DDB, United Kingdom for Harvey Nichols, within the category: Fashion.

Harvey Nichols Sale
Daylight Robbery Starts 15th June

Advertising Agency: DDB, London, UK

Comments (11)

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talkingisfree's picture
Activity Score 2712

This one is not even close to the best HN ads in my opinion.

Gosia Nierodzinska's picture
Gosia Nierodzinska
Activity Score 38

simple. Like it

MindDrift's picture
Activity Score 1170

Why "robbery"? I don't really get it.

Memetic's picture
Activity Score 150

Because of the sale you get clothes so cheap it's nearly like stealing them.

I guess could also be seen the other way though as in very expensive so Harvey Nicks is robbing you.

MindDrift's picture
Activity Score 1170

I don't like this. Too convoluted.

chuckieT's picture
Activity Score 680

Nothing special.

Will likely be in the D&AD annual next year.

chuckieT's picture
Activity Score 680

Haha. Just saw that it is in this year's D&AD annual. The Harvey Nichol's Sale brief is a free pass into the annual. Anybody at DDB London who has ever worked on this brief and not made the annual should quit the business.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Great to see a tra-lah fashion brand... getting retail.

The Jobless Writer
Will Think for Salary

Wordfruit's picture
Activity Score 1023

I like it.

re Memetic's comment, I'm guessing it wouldn't be readily interpreted as HN robbing you, partly because of the context -- the word 'Sale'; and partly because the people with masks look like punters, not staff.

robthemike's picture
Activity Score 2

Here are my thoughts. A Criminological Perspective on Harvey Nichols Daylight Robbery:

Lara Mulady's picture
Lara Mulady
Activity Score 15

Isn't this from 2011?