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Behave, Jacket

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Y&R, United Arab Emirates for Harvey Nichols, within the category: Retail Services.

Caption

This jacket is now jointly owned by three men.
Sale Harvey Nichols
Behave

Advertising Agency: Y&R, Dubai, UAE
Creative Directors: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Planner: Nadine Ghossoub
Photographer: James Day
Agency Producer: Amin Soltani
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Highest Rated

jamesrothenburg's picture

Really like the "behave" line.

jamesrothenburg
Activity Score 554
Art Director
jeph's picture

No. This does nothing but imply that the brand is STILL too expensive for one person -- even after prices have been marked down. I'm aware that the brand is cheekily luxurious, but it leaves a bad air of elitism here. (Particularly since the clothing is tattered and destroyed from the "joint" ownership.)

jeph
Activity Score 156
Copywriter
HTG's picture

Yeah!

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
talkingisfree's picture

Not as good as it has been lately.

talkingisfree
Activity Score 2712
Art Director
jh6969's picture

They fought over it in the store, then they all had to pay for ripping it. Get it?

jh6969
Activity Score 37
Production Manager at Detroit Media Partnership
jeph's picture

If you had to explain it to me, then you've had to explain it to one too many people. Simple as that.

jeph
Activity Score 156
Copywriter
cvchitale's picture

thrz no option for 1/4th star :(

cvchitale
Activity Score 1418
Copywriter
miko1aj's picture

what are You talking about? Have You ever thought upon any kind of metaphor? This here says (as always HN says) that "sale" will make people crazy. Even crazy to fight and the brand aware of that fact suggests that it will be better if customers would behave. That's all.
It's beautifully crafted btw.
No breakthrough here, but solid HN campaign.

miko1aj
Activity Score 3086
jeph's picture

Frankly, it doesn't come across quickly enough. We can argue on that point all we want; but at the end of the day, if a reader from this site doesn't get it immediately, I'd wager your average consumer might struggle with it as well.

jeph
Activity Score 156
Copywriter
jamesrothenburg's picture

Really like the "behave" line.

jamesrothenburg
Activity Score 554
Art Director
fauxjebus's picture

Lacking the subtlety of some previous Harvey Nichols campaigns.

fauxjebus
Activity Score 500
Art Director at WAX
jhicken's picture

Works better for women, not necessarily a male stereotype.

jhicken
Activity Score 52
Art Director at Saatchi NYC
creative.vibes's picture

some of their work before was much better...the idea is done but at first glace its eye catching.

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
creative.vibes's picture

agree with jamesrothenburg loved the line "behave"

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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