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swat's picture

Before everyone starts saying "wtf!"...the brand in India is positioned as a product that helps people to keep their mouth shut, when they should.

Interesting art.

swat
Activity Score 355
biabitch's picture

is the copy a translation?

biabitch
Activity Score 298
saatchi
curly's picture

i am an Indian and seriously WTF what the holy crappy silly fuck
forget making sense, where the fuck did this positioning statement come from? it's high time o&m Mumbai dropped its self righteous, pompous attitued, it's only going to take them down, and here's proof. ummhmmm

curly
Activity Score 68
Copywriter
swat's picture

Positioning statement comes from the fact, tat without tat...no one wd be able to understand y tat copy is given.

I think the idea is ok...but somehow messed up on the execution...has no connect between TVC n the print.
The guys shown here, don't even look Indian.
Art direction is good.

swat
Activity Score 355
devkarthik's picture

except art noting works.

- kk

devkarthik
Activity Score 409
darth_darkcape's picture

WTF!

darth_darkcape
Activity Score 100
olivorio's picture

We need to know the market first, India have very different culture. Great Art Direction

olivorio
Activity Score 34
PUBLICIS DOMINICANA
bknowlden's picture

Great art direction.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

tantrik_indian's picture

WTF!!
I am from India. There is no 'cultural' relevance.
Just a scam ad.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Rajib's picture

Can someone explain please...

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

vshalt's picture

gr8 art. but what is it all about. the idea doesnt seem to work.

vshalt
Activity Score 4
Copywriter
Margaret Gay's picture

im lost

Margaret Gay
Activity Score 144
Marketing Officer
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