Famous Rockstar

Agency Network: 
April 2012

Print advertisment created by FCB, Portugal for Harmony XL-Fit Condoms, within the category: Health.

Advertising Agency: Draftfcb, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Copywriters: Viton Araujo, Samir Mesquita
Art Directors: Ricardo Silveira, Rodrigo Burdman
Account Supervisors: Carlos Baptista, Sonia Gonçalves

Comments (18)

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Shawali's picture
Activity Score 8442

The body copy is really funny, unfortunately, I really don't see why these rich ass people would envy someone who has something they could easily buy... Damn, they could even buy the factory that make these condoms and the company that owns the company that owns the factory.

So, i don't really see the point.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

alausa's picture
Activity Score 1420

They can't buy a big dick.

stke's picture
Activity Score 274

"Comfort" is misspelled

YJ's picture
Activity Score 375

Good catch.

Design Central's picture
Design Central
Activity Score 364

no good to me.

rewazee's picture
Activity Score 12

Great body copy. Shame about the misspelling- confort??

Rewa Z.

kleenex's picture
Activity Score 51044

these ads are not for me.

SoCH_TO's picture
Activity Score 967

who have time to read this ????

Live with Passion

newblake's picture
Activity Score 49

who 'has' the time... Prove to me people don't have the time and we can have a discussion. This generic line has been thrown around by too many generic people. Write something worthy of being read and hook them and they'll read it.

That's the job of all in advertising – MAKE people want to read it. Don't be lazy and say because it's a tough job doing something worthwhile that 'why bother, no one reads these days anyway.'

almasnazeer's picture
Activity Score 157

BLaH!! why did i even read the copy..

DOnt tell me, since you read the copy completely , it is a success.

NOt at all

I forced myself to read till the end.

bad for me

I_are_Ham's picture
Activity Score 13

Ohh, confort as in condon? Bit of a flop.

jwachstein's picture
Activity Score 2

the misspelling is not the writer's fault. It's everyone's. As is the long body copy. No one has time to read anything nowadays. Including this. Shame.

newblake's picture
Activity Score 49

See earlier comment.

While I don't think it's the best writing in the world, that might be a translation issue. It might not as well.

ps. As an Art Director I may not be best qualified to talk about writing great ads but the entire process of writing and art directing and media choice are all key to getting people (the right people) to read our ads.

bate_palmas's picture
Activity Score 1479

The sorta-funny copy is hiding the fact that the idea here is actually pretty weak.

And who's to say the famous rockstar doesn't necessarily have a size XL johnson?

miko1aj's picture
Activity Score 3086

good insight. copywriting is still desired thing. cool.
great layout as well.

shahidali's picture
Activity Score 4069

It took me somewhere and then said you're in the wrong place. Copy is catchy enough to pull me right to the end but then raises my eyebrow, where's the connection?


jonny propaganda's picture
jonny propaganda
Activity Score 10

At first I thought these were great and so true, then I realized they were a penis joke.

Bundesbank's picture
Activity Score 14

Envy is a powerful motivation indeed. Great campaign, outrageous copy, in a beautiful lay-out. Well done.