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Arabian Prince

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by FCB, Portugal for Harmony XL-Fit Condoms, within the category: Health.

Advertising Agency: Draftfcb, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Copywriters: Viton Araujo, Samir Mesquita
Art Directors: Ricardo Silveira, Rodrigo Burdman
Account Supervisors: Carlos Baptista, Sonia Gonçalves
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Shawali's picture

"Named post powerful man in the Middle East by the magazine The most powerful men in the Middle East"

That IS funny. Too bad this campaign is so so...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

alausa's picture

It's all compensation for their small wiener. Works on that level mehtinks.

alausa
Activity Score 1420
Creative Director at Noah's Ark
advocate's picture

im not interested in reading it

advocate
Activity Score 268
Art Director at Philippines
Design Central's picture

boring. boring. boring. boring.

Design Central
Activity Score 364
alausa's picture

^stupid. stupid. stupid. stupid.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Madmanarabia's picture

Who does he envy?
Somebody who speaks English.

Sorry to be harsh...but when you're working on such a prominent client like Beiersdorf, have some decency people to:
A) Speak English.
B) Not be so rudely complacent to misspell the most basic word: Confort? You who wear?
C) Not use so many complicated adjectives & adverbs in the entire copy in order to compensate for lack of substance and soul in the writing.
D) Not use such outdated stereotypes, clearly nobody has discovered an oil well since 1965 in the entire GCC region.
E) Have a purpose for the art. If you even need it. What's the point of the Burj Khalifa?

Madmanarabia
Activity Score 11
Copywriter at Ogilvy & Mather
everartz's picture

i didnt find the writing that interesting nor the artwork as well, sorry but the plain flat color and feeling the ad has doesnt sell the condoms!

everartz
Activity Score 7613
Art Director |

| everartz |

SoCH_TO's picture

who have time to read this ????

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

10pencils's picture

"has", dude... has.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
alausa's picture

^^lmao^^ small wonder he has no time to read.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Bundesbank's picture

I've read it 3 times! Just for the fun.

Bundesbank
Activity Score 14
weigehao126's picture

boring

weigehao126
Activity Score 37
MattSpencer's picture

Might have made a better ad if he took away all those words and just scaled up the photo of the pack of condoms. Bad, in almost every way I can think of. The colors are off, the text is way too long despite having no meaning at all, the product isn’t promoted visually.

MattSpencer
Activity Score 23
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