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Saúl Panqueva - Retired Truck Driver

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Publicis, Colombia for Harley-Davidson, within the category: Automotive.

Caption

New Screamin'Eagle Exhaust Pipes. Music to your ears that clears up the road.

Advertising Agency: Publicis, Colombia
Chieff Creative Officers: Rodrigo Tarquino, Jairo Lezaca, Francisco Castillo
Creative Directors: Edwin Pineda, Omar montaño
Art Directors: Rodrigo Tarquino, Julian Franky, Edwin Pineda
Copywriters: Jairo Lezaca, Omar Montaño, Julio Herazo
Photographers: Esteban Sosnitsky
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jackmancer2017's picture

The exausts sound so good he is no longer a truck driver but a Harley rider? I don't get it.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
thedesignaddict's picture

Photography:9/10
Concept: 2/10

thedesignaddict
Activity Score 5403
Art Director at Freelance
Robwanali's picture

Well this is my take. Truck drivers enjoy a clear road because trucks are noisy and other drivers with smaller cars move out of the way to let them pass. Now that a truck driver has retired, he can still enjoy having the same effect while riding a Harley Bike. Loud noise that clears the road like a truck does. Nice photography. Nice concept, if i got it correct.

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

syromyatin's picture

Right!

syromyatin
Activity Score 4
Art Director
Me in Montreal's picture

What I understand is that the Screamin'Eagle Exhaust Pipes are so noisy, it clears the road of truck drivers who are used to any kind of noises.
Way too complex to work, but nice art direction.

Me in Montreal
Activity Score 60
Creative Director at Palm+Havas
Klinn's picture

I think the art direction is superb. The concept is weak and confusing. I think a better headline could've resolved this issue.

Klinn
Activity Score 37
jowjow's picture

yes agreed you need a better headline or change the concept

jowjow
Activity Score 45
Cdcastro86's picture

"Big noise to clear the road" copy support

Cdcastro86
Activity Score 12
Copywriter
Hadrons's picture

sweet attitude. Yes to Robwanali.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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