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Handpicked, Board

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by McCann, United Kingdom for Harley-Davidson, within the category: Automotive.

Caption

Harley Davidson Motorcycles- Handpicked By The Establishment

Advertising Agency: McCann-Erickson, UK
Creative Director: Vince McSweeney
Art Director: Shaun Loynds
Copywriter: Vineet Raheja
Photographer: Martin Brent
Post production: Martin Brent
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Highest Rated

Abhishek Parikh's picture

Extending the campaign sometimes ruins it. This one proves it.

Abhishek Parikh
Activity Score 568
Roger Keynes's picture

Yeeaahhhh.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jponino's picture

no . it can be good... this line and concept could have work for any ad, and i'm pretty sure you got to express the identity of harley davidson's brand when you work on this brief

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Hadrons's picture

Not working Agreeing with jponino.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture

Somehow falls flat.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
somecopywriter's picture

This one let the campaign down..

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Abhishek Parikh's picture

Extending the campaign sometimes ruins it. This one proves it.

Abhishek Parikh
Activity Score 568
simonds08's picture

wow, that was disappointing. after the 1st ad, i was looking forward to seeing the rest.

simonds08
Activity Score 598
UKTrojan's picture

As a long time HOG member, and the owner of the biggest pig Harley makes, I can say with all due accuracy: This ad captures the spirit of riding in its entirety.

UKTrojan
Activity Score 2
simonds08's picture

i don't disagree with you but the ad would have been better if there was a reference to who the "establishment" is like in the first execution with the kid sitting under the sign that says "headmaster." those little touches take it from a good ad to a better ad and maybe even a great ad.

simonds08
Activity Score 598
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