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Agency Network: 
Published/Aired: 
April 2012
Harley-Davidson Print Ad -  Doll

Description

Print advertisement created by BIG, Turkey for Harley-Davidson, within the category: Automotive.

Caption

Nothing can replace the real one. Use original Harley-Davidson parts.

Advertising Agency: Big, İstanbul, Turkey
Creative Directors: Kağan Küçük, Kemal Hayıt
Art Directors: Celal Sadıker, Gözde Menemenlioğlu, Tuğba Ürer
Copywriters: Cem Yolal, Uğur Sönmez, Erdem Güler
Retouch: Buğra Atıcı
Photographer: Nihal Gündüz
Agency Producer: Tuğba Ağırbaş Özkan
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Highest Rated

mayaelhelou's picture

This is very demeaning, insulting and extremely sexist. Harley Davidson company and the advertising agency are objectifying and exploiting women in this ad, portraying women and comparing them to a motorcycle body parts, and picturing them as sex toys only. Advertising agencies should realize their responsibility towards society and their target audience. You should be ashamed of yourselves.

mayaelhelou
Activity Score 2
Ramat Ajala's picture

This is very funny and clever.

Ramat Ajala
Activity Score 796
krazy's picture

Creative idea, but I think a similar concept has been used before, albeit maybe not on motorbikes :)

krazy
Activity Score 153
Planner
everartz's picture

lovely :))

everartz
Activity Score 7613
Art Director |

| everartz |

Wordfruit's picture

Like :)

Is it intentional that her legs are not very dolly?

I'd make it a little more obvious. Maybe with photography more than Photoshop.

Wordfruit
Activity Score 1023
salil.sharma's picture

Awesome Concept
as per copy Art Direction is rocking

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

bate_palmas's picture

Ads with this idea/device normally don't work. The link is normally terribly tenuous

(Eg, if you think that flying octopus is crazy, check out our crazy prices)

This is the exception.

bate_palmas
Activity Score 1479
kleenex's picture

hahahahahahaha.....

kleenex
Activity Score 52582
Web Designer/Developer
narahyanfong's picture

cool :)

narahyanfong
Activity Score 30
Art Director
meat.popsicle's picture

Subtle humour can definitely get the message across. Well done.

meat.popsicle
Activity Score 15
Chopper's picture

HD symbol on the tank is a fake.

Chopper
Activity Score 1015
ceronauta's picture

Que chimba ! jaja

ceronauta
Activity Score 121
Creative Director |

Las ideas

Phics's picture

C'mon. it's OK but not great.

Phics
Activity Score 93
mayaelhelou's picture

This is very demeaning, insulting and extremely sexist. Harley Davidson company and the advertising agency are objectifying and exploiting women in this ad, portraying women and comparing them to a motorcycle body parts, and picturing them as sex toys only. Advertising agencies should realize their responsibility towards society and their target audience. You should be ashamed of yourselves.

mayaelhelou
Activity Score 2
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