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Book Club, 1

Campaign
Agency Network: 
Published/Aired: 
January 2014

Description

Harley-Davidson has created a "Book Club" with a difference, in a new campaign created by 303Lowe, Sydney. To promote the launch of the 2014 Harley Genuine Motor Accessoriescatalogue, the campaign features the Harley-Davidson-style 'Book Club' complete with Skull & Cross Bone China.

Print advertisement created by Lowe, Australia for Harley-Davidson, within the category: Automotive.

Caption

Some books are for book people, this book is for bike people.
The 2014 genuine motor parts & accessories catalogue is here.

Advertising Agency: 303Lowe, Sydney, Australia
Creative Director: Richard Morgan
Art Directors: Adam Whitehead, Alex Haack
Copywriters: Sean Larkin, Kate Holdsworth
Illustrators: Adam Whitehead, Paula Cardona
Photographer: Sean Izzard
Head of Business Management: Matthew Clarke
Business Manager: Laura Dewey
Planner: Dan Clark
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Highest Rated

baliais's picture

This has failed me compare to the another ad

baliais
Activity Score 2618
Graphic Designer
bardhanjoy's picture

I like the ad. It's goood. :)

bardhanjoy
Activity Score 176
Graphic Designer at Matra|3D Visualizer |

Joydeep Bardhan

Shrinivas D's picture

Instead of Tea....something else would have worked better.

Shrinivas D
Activity Score 26
Graphic Designer
Diego Miranda's picture

i think the other one about the book club is better. The recourse of changing book for bike seems easy for me, i don´t mean it is, but it seems.

Diego Miranda
Activity Score 14
baliais's picture

This has failed me compare to the another ad

baliais
Activity Score 2618
Graphic Designer
jackseleta's picture

Maybe the book would work better as a packshot. But, still a awesome ad.

jackseleta
Activity Score 396
Vipluv Sharma's picture

Thats a nice cup of creativi'tea'..!!

Vipluv Sharma
Activity Score 3
Copywriter |

Creati'Vicky'..!!

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