Book Club, 1

Agency Network: 
January 2014

Harley-Davidson has created a "Book Club" with a difference, in a new campaign created by 303Lowe, Sydney. To promote the launch of the 2014 Harley Genuine Motor Accessoriescatalogue, the campaign features the Harley-Davidson-style 'Book Club' complete with Skull & Cross Bone China.

Print advertisment created by Lowe, Australia for Harley-Davidson, within the category: Automotive.

Some books are for book people, this book is for bike people.
The 2014 genuine motor parts & accessories catalogue is here.

Advertising Agency: 303Lowe, Sydney, Australia
Creative Director: Richard Morgan
Art Directors: Adam Whitehead, Alex Haack
Copywriters: Sean Larkin, Kate Holdsworth
Illustrators: Adam Whitehead, Paula Cardona
Photographer: Sean Izzard
Head of Business Management: Matthew Clarke
Business Manager: Laura Dewey
Planner: Dan Clark

Comments (6)

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Highest Rated

baliais's picture
Activity Score 2618

This has failed me compare to the another ad

bardhanjoy's picture
Activity Score 176

I like the ad. It's goood. :)

Joydeep Bardhan

Shrinivas D's picture
Shrinivas D
Activity Score 26

Instead of Tea....something else would have worked better.

Diego Miranda's picture
Diego Miranda
Activity Score 14

i think the other one about the book club is better. The recourse of changing book for bike seems easy for me, i don´t mean it is, but it seems.

baliais's picture
Activity Score 2618

This has failed me compare to the another ad

jackseleta's picture
Activity Score 396

Maybe the book would work better as a packshot. But, still a awesome ad.

Vipluv Sharma's picture
Vipluv Sharma
Activity Score 3

Thats a nice cup of creativi'tea'..!!