Pantone Blonde

Agency Network: 
April 2010

Creative Director: Alvaro Noboa S.

Print advertisment created by Publicis, Ecuador for Har Color, within the category: Health.

Advertising Agency: Publicitas Publicis, Guayaquil, Ecuador
Art Directors / Illustrators: Gabriel Calderon, Andres Acosta

Copywriter: Javier Ramirez

Photographer: Bruno Bacigalupo

Comments (15)

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Disco Munky's picture
Disco Munky
Activity Score 3890

Nice idea. Visual could be a bit better thought out.

Doin' it for the points

jackmancer2017's picture
Activity Score 6992

Hehe, nice ;p lovely visual.

I just wonder what this HAR is though.

Guest's picture

Uh... a hair color product. Pretty obvious.

ek kanya's picture
ek kanya
Activity Score 814

the photoshop finish is fine.

am an advertising junkie | read my flog at

Guest's picture

but not all the people know PANTONE®

Guest's picture

Advertising for advertisers

Jupiter's picture
Activity Score 547

idea is ok...visual could be better...clue: teeth, bee-stung lips, hair shadows (ear, neck area), sharp etched-out lines, unnecessary blurring of skin (right shoulder) etc.....haizz!

commenting just to gather more pencils:-)

Guest's picture

Would've been better if the product was PANTENE, with Pantone colour chart.

See what I did there? PUN!

Safi27's picture
Activity Score 47

Gráficamente conseguido…

CommandZ's picture
Activity Score 2498

Agree with Zarski, Sherwin Williams got there first, and much better too.

CUTIEPIE's picture
Activity Score 347

That hair looks really great!!!! Nice

Guest's picture

Muy malo. El target no conoce el término ni definición de Pantone, además la gráfica lleva a deducir que es un pelo maltratado por las facetas que presenta, irreal (todo lo contrario a lo que desea una mujer con su tinte o tratamiento del cabello) y claramente está enfocado a hacer un aviso para "venderse" como creativos.

Guest's picture

jajajajaja como te escondes javier erraez!