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Brunette

Campaign
Agency Network: 
Published/Aired: 
April 2009
Hansaplast Print Ad -  Brunette

Also From This Campaign 2

Description

Print advertisement created by TBWA, France for Hansaplast, within the category: Health.

Advertising Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Stephanie Thomasson
Copywriter / Art Director: Leopold Billard
Photographer: Cindy Gravelat
Account Supervisors: Elodie Hubsch, Pauline Laurent
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the_popeye's picture

i dont quite get the idea at first till i saw the second ad and ponder about it

the_popeye
Activity Score 8
Art Director
Guest's picture

Is this for a sunblock?
Someone please?

Guest
Guest's picture

The second ad has a better execution.

Guest
Guest's picture

not bad at all

Guest
sebarestless's picture

Uuu, sex on the beach :P
Nice one.

sebarestless
Activity Score 116
Guest's picture

BAD ART DIR

Guest
icanthink's picture

not bad.

icanthink
Activity Score 270
Creative Director
Guest's picture

agreed. retouching sucks.

Guest
cperry's picture

hehe

cperry
Activity Score 280
Guest's picture

poor taste. very poor. Hacking ad comments? cmon.

Guest
john ler's picture

Long pleasure but boring sex... looks like the guy fell asleep on her.
such sunburn just can't be happening if the guy is supposed to be moving when making love, no?

Way too forced (sex)

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Jet Propulsion Lab's picture

My thoughts exactly.

Jet Propulsion Lab
Activity Score 10679
Copywriter
john ler's picture

Jet, it's an honor to be seconded by the (Ads Of The) World's n°1 active member !
;)

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guto Araki's picture

lol. Comment Lions 2009.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
Guest's picture

shut it you get the idea

Guest
nemesis's picture

Good concept, but it doesn't come across so clearly because of the execution.

nemesis
Activity Score 765
Creative Director
Guest's picture

I got to many mixed messages, this needs to go back to the drawing board or abandoned.....and i'm confused about what way she had sex, judging by the hand placement and tan lines....Was he a blind midget?
But it is funny and would be great if you could make it work because the message would be strong!!! Try using a Sunbed, couples have been known to get it on in there rather than outside, and she looks like she's on a modeling job too, this is where i got confused.
Well anyway before i get to in to it, good idea should of been progressed further!!!

Guest
DarkSide's picture

dont like it.
Where is the good stuff from tbwa paris?

DarkSide
Activity Score 1066
Other
salamandos's picture

not nice

salamandos
Activity Score 1947
Art Director
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