Agency Network: 
September 2012
Halo Oral Antiseptic Print Ad -  Liza's sneeze


Halo is the first oral spray clinically proven to kill 99.9% of airborne germs you breath in, so the goal beyond introduction of a completely new product is the inform the consumer that someone's sneeze can actually hang in the air for many hours and that they can catch an illness even by walking into a seemingly safe empty room. The situations in the office image are meant to entertain, add stopping power and keep the viewer engaged with the ad as long as possible. The blue sneeze dramatizes the real impact of a cloud of germs.

Print advertisement created by Doner, United States for Halo Oral Antiseptic, within the category: Health.

Advertising Agency: Doner Advertising, Cleveland, OH USA
Executive Creative Director: Mark Masterson
Creative Director: Paul Forsyth
Copywriter: Patrick Kearns
Photographer: Dave Krovblit
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bate_palmas's picture

Good God. They really do love to make people scared in america don't they?

Activity Score 1479
kleenex's picture

That is 100% grand right...

Activity Score 51705
Web Designer/Developer
Nike Diesel's picture

hahaha :D

Nike Diesel
Activity Score 13630
Art Director
Shridevi's picture

Interesting presentation. :)

Activity Score 184
Graphic Designer
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