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Gun

Campaign
Agency Network: 
Published/Aired: 
October 2007
Halls Print Ad -  Gun

Also From This Campaign 2

Description

Print advertisement created by JWT, China for Halls, within the category: Confectionery, Snacks.

Advertising Agency: JWT,Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
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sumsum's picture

??? the soldier is staying cool because of the (mint?-) candy? is this the point?

sumsum
Activity Score 613
copywriter
tunji's picture

I just dont understand.

tunji
Activity Score 20
advertising[copywriting] |

tunji jack

Wordnerd's picture

I don't understand this war content! It's a f***ing mint!!!

Wordnerd
Activity Score 6692
Copywriter
StarlaY's picture

I liked the idea: "halls lowers down your body temperature so that the stuff around you emits more heat..."
" war" execution is probably because of infrared thermal scanners are generally used to detect the enemy around in the dark...
The same idea could be executed in different (and better ways) though.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

topawers's picture

well yes... but, it's still too complicated for anyone out there to get.

topawers
Activity Score 139
Copywriter
BOOBJOB LOOBCANNON's picture

I agree

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

but_why's picture

And it's obviously a complete lie.

but_why
Activity Score 280
Watford
ernesto p's picture

ese recurso lo usó nix, una bebida cola, en la década del ´90

ernesto p
Activity Score 76
chederico's picture

I dont see what's complicated here : Halls' mint is so strong it makes the one who chews it colder than metal.... Which is why only the gun appears on the thermic image...
Good job to me.

chederico
Activity Score 40
copy writer
T-bone's picture

My point in case. Rested. Sorry.

T-bone
Activity Score 48
Critical Mass
Totto's picture

Ad for them army men it is. Not for us lay-ad-men.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

kbaudelaire's picture

they could've used some other... less war related imagery... the photos subtract form the ad's punch...

kbaudelaire
Activity Score 54
Advertising |

::: kbaudelaire

Tincho's picture

The problem with these is the fact that they chose army and militar pics. There´s no reason to put that kind of images.

Tincho
Activity Score 1093
Art Director
ricklongo's picture

The problem with these is that the target audience wouldn't get them in a million years.

ricklongo
Activity Score 1244
KDadá's picture

Exactamente....

KDadá
Activity Score 106
but_why's picture

The problem with these is they're shit.

but_why
Activity Score 280
Watford
oscarpola's picture

Awful, not different, just awful

oscarpola
Activity Score 470
ULA
skeMaMen's picture

Everything is bad, esspecially heat-meter (???)...(???)

Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

kusseejner's picture

Why the bloody hell would you want to have a body temperature lower than metal??? Here's a thought: Use the gun to shoot yourself, then you will stay cold even when you run out of Halls

kusseejner
Activity Score 242
iT-iS-i's picture

Got three letters for this... JWT. That's what's wrong with this, JWT beijing...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

atn710's picture

I like the concept -- lowers your body temperature/ keeps you cool. The execution fails the concept as related to the product and target audience.

They're just words...

atn710
Activity Score 9
The Atelier Group |

Contrariety leads to progressive thought.

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