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Ceo

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Print advertisement created by JWT, Argentina for Halls, within the category: Confectionery, Snacks.

Caption

Whatever you say feels a little bit better.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Joaquin Ares
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Account Supervisor: Victoria Carrano
Account Manager: Teresita Bellesi
Art Buyer: Fabián Catanese
Ilustrator: Gizmo
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niko_17's picture

Mmmmmmm....same concept than last year, the try to upgrade the campaigne, not shure if they make it.

niko_17
Activity Score 138
work
Brad_US's picture

Don't really see the link between the product and the ads. Nice visuals anyway. Give 3 stars to that. Otherwise total cacca.

Brad_US
Activity Score 128
Brad_US's picture

Don't really see the link between the product and the ads. Nice visuals anyway. Give 3 stars to that. Otherwise total cacca.

Brad_US
Activity Score 128
seychellesisland's picture

funny idea

seychellesisland
Activity Score 10
peggyolsones's picture

hilarious

peggyolsones
Activity Score 10
stickynotes's picture

i didn't like the campaign last year, so won't like it now.
the problem just is that the concept 'whatever you say feels better' is too forced for a product like this.
the illus are very nice, though.

stickynotes
Activity Score 1094
abake's picture

"Everything sounds better when you say it with a smile", or whatever it was the Crest ad said, was better.

abake
Activity Score 1262
RMG Connect Colombia
trendyculture's picture

good campaing,

trendyculture
Activity Score 8
salil.sharma's picture

this like this one

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Ankur Agarwal.'s picture

this makes a lot more sense. Nice.

Ankur Agarwal.
Activity Score 26
Producer/Director at Insomniacs & Wild Monks
michele123's picture

funny. but not as good as the last year cannes's campaign

michele123
Activity Score 414
Art Director
Social Media Company's picture

So everything you say also sounds better for the listener as well?

Social Media Company
Activity Score 16
Pseudozombie's picture

best of the lot!
lovely idea!

Pseudozombie
Activity Score 46
Copywriter
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