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Shaving

Campaign
Agency Network: 
Published/Aired: 
April 2016

Description

Print advertisement created by Bohan, United States for Halcyon Bikes, within the category: Automotive.

Caption

We didn't get into cycling for the love of shaving our legs

Advertising Agency: BOHAN, Nashville, USA
Creative Directors: Dave Smith, Jon Arnold
Art Director: Josh Ford
Copywriter: Dave Smith
Photographer: Josh Ford
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Ron Burgundy's picture

Bohan, who was the Target for these...what did these run in?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
coolville's picture

target: those who like vintage bikes. and need a place to repair them.
they ran as posters.

coolville
Activity Score 22
Creative Director at bohan advertising | marketing
Ron Burgundy's picture

Thank you

Ron Burgundy
Activity Score 1630
Art Director at Southern California
ivan's picture

Nice to have the agency here to reply to questions! Kudos

ivan
Creative Director at Ads of the World
Ron Burgundy's picture

Like the clean attitude of the layout, the "leg shaving" is my fav of the lines

Ron Burgundy
Activity Score 1630
Art Director at Southern California
coolville's picture

glad you like.

coolville
Activity Score 22
Creative Director at bohan advertising | marketing
NataliaLima's picture

mine too

NataliaLima
Activity Score 1380
Andil's picture

Liking the fact that they're not showing off something brand new and shiny - the well worn bike does wonders for the ad, really developing the quote which goes along with the ad. Well demonstrated use of being in the business for the love of it rather than the money.

Andil
Activity Score 102
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