Haatz Print Advert By Ogilvy: Smoke

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Agency Network:

Ogilvy

Published/Aired:

May 2008

Posted:

September 16, 2008

Tags

Description

Print advertisement created by Ogilvy, South Korea for Haatz, within the category: House, Garden.

Credits

Advertising Agency: Ogilvy & Mather Korea, Seoul, Korea

Creative Director: Jongkyu Lee

Art Director: Changyun Baek

Copywriter: Jinhee Park

Illustrator: Seunghyun Byun

Chief Creative Officer: Wain Choi

Sep 17, 2008 - 5:23

The only thing spoiling this is the obvious cloning of the windows and markings on the wall around them. Really, an extra 10 minutes of photoshop work and this would be very good.

Davosk

Activity Score 4815

Art Director

Sep 17, 2008 - 6:08

ag! please man! no one look at such detail...

Andy-B

Activity Score 280

Ogilvy, Johannesburg, South Africa

Sep 17, 2008 - 9:28

Are you serious, on this site people are looking with a microscope, especially art directors. I quite like the ad though.

Davosk

Activity Score 4815

Art Director

Sep 17, 2008 - 11:00

They're all looking for a problem. But the major problem is: it's not their ad.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc

Activity Score 2783

Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Sep 17, 2008 - 18:56

This is a great ad, and you're right i wish it was my great ad.
unfortunately it looks amateurish because of the obvious copy/paste efforts of the art director.

the idea is great though

Bundy Agency

Activity Score 597

Art Director

Sep 18, 2008 - 9:26

i like it at first sight. at the same time i noticed the cloned walld and windows. sorry.

CharlieR

Activity Score 92

düsseldorf

Jul 05, 2012 - 15:38

I initially thought the same thing, but realized this could also be an artifact from construction. For all I know, it could be some special style of Korean architecture. That's what I'm telling myself, anyway.

sleeveen78

Activity Score 22

Sep 17, 2008 - 6:10

I thought it was a dead rat

Andy-B

Activity Score 280

Ogilvy, Johannesburg, South Africa

Sep 17, 2008 - 7:56

why should i buy this again? ad just isn't working.

sneakyhands

Activity Score 1857

Copywriter

Sep 17, 2008 - 8:45

wow! :) great work!

Nolan

Activity Score 189

Planner

Sep 17, 2008 - 9:23

The obvious cloning aside, it's a pretty decent ad. Good work.

SeanMartin

Sep 17, 2008 - 10:32

lovely

stitchy

Activity Score 779

creative design

Sep 17, 2008 - 10:46

Davosk is so right, if the smoke is thaat good, why just cloning the wall? (stamp tool, know it? jjaja (kidding) good ad.

omareduardo777

Activity Score 27

Copywriter

Sep 17, 2008 - 13:47

Err....am I the only one who didn't understand this ad?

keddy

Activity Score 124

Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

Sep 17, 2008 - 16:42

i didnt get it!!

picopalqlea

Activity Score 999

Sep 17, 2008 - 21:18

DOn't think it's that hard to get when you blow it up and read the copy. It's for a range hood that takes in smoke. Don't know how many people seriously buy these things that you need to advertise for it. But i think it's an interesting execution if you do.

virtualplaydoh

Activity Score 252

Sep 18, 2008 - 7:19

i got it, it was just dumb.

sneakyhands

Activity Score 1857

Copywriter

Sep 17, 2008 - 20:32

Great idea. Execution could have been a little tighter (the cloning of the wall etc), but overall very good for a not so exciting product. Well Done.

Activity Score 2

Belong Group

Sep 17, 2008 - 21:16

that's a nice. How do you make this a campaign?

virtualplaydoh

Activity Score 252

Sep 18, 2008 - 0:57

Just a note. I found out the hard way that sometimes, details like the ones pointed out by earlier comments here can make all the difference to award juries.

Idea and execution can be betrayed by sloppy work. Things that might not be obvious at first glance, will be glaringly obvious once it's on a wall next to thousands of other, better crafted entries.

It might be a nice ad, striking and clear. It can definitely get consumers' attentions.
Now to take it to the next level, it might be worth sitting down and addressing the comments mentioned here and maybe trying to run the ad again.

A couple of extra hours on Photoshop might do wonders.

Psycho Pirate

Activity Score 68

Creative Director

Sep 18, 2008 - 1:11

Great idea. Art work, Simple idea! good job. Wow~

AD Kevin

Activity Score 4

Sep 18, 2008 - 3:36

love the idea. could have a better execution.

gbl

Activity Score 451

Copy

Sep 18, 2008 - 6:27

wow. good visual direction~

good job man-

zzell

Activity Score 9

artdirector |

Hi. Nice to meet you.

Sep 18, 2008 - 8:54

d idea is gud..but d ad doesnt giv direct hint of it....and ultimately fails coz of weak execution..

rajjainindore

Activity Score 14

Graphic Designer

Sep 23, 2008 - 3:15

What more do you expect... this is not diamond ad. No need deep thinking.
simple & nice good already.

dthlb72

Activity Score 545

Art Director, ADK Malaysia

Sep 18, 2008 - 9:17

Creo que es una manera visual simple, pero que cumple con comunicar el beneficio principal del producto: potencia.

http://javoramirez.wordpress.com/

Javier Ramírez

Activity Score 1243

Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Sep 18, 2008 - 11:19

the art work its nice

luisrivera11

Activity Score 469

COBESA / Mónica Herrera

Sep 18, 2008 - 22:49

All I have to say is Its a brilliant Idea but if the art director could spend some time on Photoshop it would have been brilliant too.

wasuntitled

Activity Score 30

7th Frontier-Designer |

WASANTHA

Sep 20, 2008 - 16:35

well i like d feel of the ad, but i don't know if d window that sucks in the smoke is the product or is it inside that particular flat. people, where's the product?

godma

Activity Score 6

art director

Sep 20, 2008 - 20:16

wow that's one reason i should get this product and it's also what i have been waiting for since moving into the apartment, help my neighbor suck in the fire smoke.

act

Activity Score 535

Art Director

Sep 21, 2008 - 7:52

anyway how about this as a campaign with different products?

firstly you have the blind cat in the kitchen with the fish bowl, it was so blind it knocks off something that causes the fire. now you have this ad. can we help ogilvy and mather here to come up with a 3rd installment?

act

Activity Score 535

Art Director