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The Force of Typography, Stormtrooper

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.

Caption

May the force of Typography be with you

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Account Director: Sabrina Di Gregorio
Typographer: Matteo Civaschi
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Highest Rated

dadada's picture

unappealing visual

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

CuriousPencil's picture

Clever, but I can't see why it took 25 years to come up with this, sorry. And, given the quarter-century deadline, is this really the strongest headline possible?

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

C'mon boys, this is a joke!

(E' un gioco!. Poi sui caratteri tipografici che formano figure hanno fatto 3000 cose. Una tiratina d'orecchie al team).

Manola Fili

Guest
Guest's picture

Ma questo super genio di Manola Fili ha mai prodotto qualcosa ?? no perchè almeno impariamo tutti qualcosa...

Guest
Guest's picture

hahaahahahahahahahhaahahaha mi sembra di riconoscere il tono di voce ahhaah

Guest
jackmancer2017's picture

Lovely. They didn't make typography themselves though but beautiful end product using existing fonts.

jackmancer2017
Billoughsby's picture

Will forced typography always be with us? Here's the proof.

I can understand the huge appeal this has for students (no offense) because the type play you do in school shares some affinity with this pictogram. Still, it's missing that something it would take to lift it to the next level. Maybe the image is too tight, too finicky, and too literal in its construction. They've done their best to eliminate any sense of abstraction at work. Whatever the case, the whole is less than the sum of its parts.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture
Guest
Guest's picture

Student work? Are you already in an agency? Reality unfortunately is much harder than jokes!
I was used to do this kind of scam ads. then I realized I've to eat. Good luck guys.

Guest
Guest's picture
Guest
Guest's picture
Guest
Guest's picture

Bellissima.

Arma.

Guest
Guest's picture

Sad to see that you celebrate typography by using x instead of ×. Bummer.

Guest
Anonymous Author's picture

Forced headline unjustified.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

CuriousPencil's picture

"Forced headline" snrrkkkk

CuriousPencil
Activity Score 4225
Copywriter
tytpol's picture

Done, but still cool.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

Done? It's an art: ASCII ART http://it.wikipedia.org/wiki/ASCII_art

Guest
Yarp's picture

Listen guys, all jokes and "done" comments aside, let's give these guys a hand for actually making something that at least makes sense. They are from Italy if you haven't noticed.

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

Hi all, i think this campaign is OK, nothing more. Web is full of typo characters. But I really like how your friends used the name (and the link) of famous designers to promote it in the comments.
Really fun. Really shame.

Guest
Guest's picture

You have combined two of my very favorite things: creative typography and Star Wars! Great!

Guest
Cahyoko T's picture

clever! very clever!

Cahyoko T
Activity Score 19
Graphic Designer
piratasolar's picture

Coincido con Manola. Este trabajo apesta, es de principiantes y ya ha sido hecho mil veces. es una idea tan vieja como la publicidad.

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
dadada's picture

unappealing visual

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

termokop's picture

I made these posters 3 years ago.
I think the resemblence is a bit scary. Especially the way that they show with letters are used, and how many.

Check it out here:
http://www.konski.dk/idea.html

What do you think?

termokop
Activity Score 8
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