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ellehcimeo's picture

these are horrible stereotypes. so, just to sum up people, gay men don't gut fish, play baseball or know anything about cars. so, straight guys, you should just push that point even further and buy the straight jeans. gay men, don't buy the jeans, you'll send out the wrong message.

ellehcimeo
Activity Score 3376
Art Director
mariayya's picture

they´re just trying to use "straight" jeans to make analogies.. I can think of many many others that wouldn´t segregate people. Why go the easiest and nastiest way? not good advertising.

mariayya
Activity Score 150
Copywriter
Mpls_CW's picture

Actually, it's for the promotion of some event in NYC for the gay and lesbian community but you can't tell that because the copy on the bottom is really small.

They aren't homophobic. They're funny.

Mpls_CW
Activity Score 6
Copywriter
ellehcimeo's picture

if that's true, and you aren't winding us up, then yeah, it is funny. one of those local ads that get lost in the shuffle of not knowing what it's about... thanks!

ellehcimeo
Activity Score 3376
Art Director
Mpls_CW's picture

I speak the truth.

Mpls_CW
Activity Score 6
Copywriter
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