Guide dog

June 2007
Advertising Agency: TBWA, Madrid, Spain
Executive Creative Directors: Guillermo Gines, Juan Sanchez
Creative Directors: Bernardo Hernandez, Montse Pastor
Copywriter: Vicente Rodríguez
Art Director: Ely Sanchez
Account Supervisor: Inés DIaz-Casariego
Advertiser's Supervisor: Javier Martinez Avial

Comments (18)

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julezs's picture
Activity Score 100

dang, i had the very same idea before but my ecd didn't think much of it :(

really nice photography & treatment! :)

ivan's picture

You had a Lion winning idea. ;)

Chris's picture
Activity Score 1935

its happens to every one i think.

Willey's picture
Activity Score 140

sorry dude! Next time!

puppiepoppy's picture
Activity Score 1634

Here's a new Motto "It's not how good you are, it's how bad your ECD is."

justpassingby's picture
Activity Score 1368

show it to the bastard, make him feel like crap

Guest's picture

And get fired if he really is a bastard. "Never disagree with your boss. You run the terrible risk of being right."

shaft_drive's picture
Activity Score 273

i've had that happen myself... if you feel strongly about something, do it and take it to client behind senior's backs (carefully, though). In such cases it's good to cultivate acct. mgmt - they can be useful sometimes.

axelk's picture
Activity Score 286

it's great though. and sorry julezs :)

jonft's picture
Activity Score 264

brighten up my day!

Maxwedge's picture
Activity Score 558

Really nice photo, however this is what they must call 'polishing a turd.'

Guest's picture

i hope the blinds dont see this!

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

I like it, a lot.
but....they're saying, hey! your parents are right!! you're now a dumbass, look at you! you even can't walk!.
Like this ad n.n.

Guest's picture

Erm... this is a rubbish ad.

I'm constantly amazed at how some creatives just don't get the importance of product branding, nor how the minds of their target market works. About 70% of PSP owners are under 17. Does this ad talk to under 17s? I don't think so.

You've got a matter of seconds to get your marketing message across, and this one says: "This ad is about blind people and guide dogs." The average consumer will have looked away/turned the page, long before they get close to 'getting' this ad, which was clearly produced by people who consider winning awards to be more important than the brand they're trying to build. A classic example of adsturbation. And a waste of good client money.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

erm..i think your comment is a classic example of 'sour grapes'..

even if the tg is under 17s (which i highly doubt but am taking your word for it) they're not the decision makers..those who are, need to be convinced that if they are spoiling their little ones, why not do it with the best..

i think the ad positions the brand and the product brilliantly..not to mention, with a strong insight..

vidya.shankaran's picture
Activity Score 724


lpgatti's picture
Activity Score 339

awesome! (2)

Lp Gatti

Drogag's picture
Activity Score 112