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WW2

Agency Network: 
Published/Aired: 
October 2009
Description: 

Advertising Agency: Wieden + Kennedy London, UK

Print advertisment created by Wieden + Kennedy, United Kingdom for Guardian, within the category: Media.

Executive Creative Director: Tony Davidson
Creative Director: Chris Groom
Art Director: Ben Terrett
Copywriter: Rob Burleigh

Comments (22)

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Highest Rated

federo's picture
federo
Activity Score 781

yeah
always yeah

love guardian´s communication

Szychowski's picture
Szychowski
Activity Score 89

Very nice, simple idea well executed, and at the same time not that much obvious as it may look at first sight.

hagemony's picture
hagemony
Activity Score 335

brilliant!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice and eyecatching.

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Guest's picture
Guest

i'd have just avoided writing WWII in the red arrow. i would have used another item... i like a lot this ad anyway.

Guest's picture
Guest

Great art direction. Well done.

Guest's picture
Guest

Bad. Terrible actually.
Unless you insist that forming a swastika in the middle of the ad is an earth shattering idea.
Surprising that people are finding it acceptable. Print advertising is really dying!

Fony's picture
Fony
Activity Score 11

nice..i guess

Guest's picture
Guest

very very good. a+

federo's picture
federo
Activity Score 781

yeah
always yeah

love guardian´s communication

Oussama Black Knight's picture
Oussama Black Knight
Activity Score 98

Hitler Cross ???

Inspiration exists, but it has to find us working

Guest's picture
Guest

its called swastika

everartz's picture
everartz
Activity Score 7613

it looks like hitler cross but not meant to be like that, the idea is nice and straight forward..

| everartz |

remotedt's picture
remotedt
Activity Score 92

so you think the swastika hmhmm... "hitler cross" was a mistake ... you sure about that?

PERP's picture
PERP
Activity Score 433

Good one, congrats.

.: look for the green giant on the label :.

slowrider's picture
slowrider
Activity Score 648

good one

one should not take life so seriously - as one will not come out of it alive.

sirvan's picture
sirvan
Activity Score 29860

I want to love this, but the only problem here is that WWII was so much more complicated than just Nazis. And I thought that's what the ad was trying to get across, but the line "from every angle" doesn't really clear that up. I dunno… maybe I'm over thinking it. I love the design, classic, awesome. …but does anyone else see the disconnect?

+++

"I love some things, and don't love some other things."

dlue's picture
dlue
Activity Score 342

i see what you're saying, but it did have nazi's and the swastika is now synonymous with that time frame in iconography, and the over assumption with the viewers first impression drags the "from every angle" / change of perspective thing more than the actual tag itself

cheers,
dlue

Memetic's picture
Memetic
Activity Score 150

Beautiful. Simple. Like it a lot

ace85le's picture
ace85le
Activity Score 3935

Simplicity is most beautiful.

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Guest's picture
Guest

i like

Guest's picture
Guest

it's ok. The artistic direction is poor. Looks like a 10 minutes job.
I would have seen more depthness

ruSh.Me's picture
ruSh.Me
Activity Score 109

I could recognize the Swastika, even in the thumbnail view and guessed the ad to be related with WWII.. Not bad for immediate recall..

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