Agency Network: 
June 2011

Print advertisment created by DDB, Singapore for Guardian Dental Floss, within the category: Health.

Don't let food get in between.
Guardian Dental Floss.

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Aaron Koh
Chief Client Officer: Rowena Bhagchandani
Photographer: Emilio Bianchi
Illustrator: Bomboland

Comments (11)

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morse's picture
Activity Score 18024

Art direction is awesome.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
Activity Score 3935

Art is alright but concept is kind of weak.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

i love paper craft...although, i lose the guy in the background and I feel this take on the art direction is cool, but somehow for my taste doesnt fit....also are there pyramids in the background?...ok over all, and congrats getting on AOTW

atb2005's picture
Activity Score 13557

More like rocks.. if we have a beach here :))

bhuvneshwar.chd's picture
Activity Score 989

good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture
Activity Score 824

Love it, Joji.. and the team. like it

life is a playground

Jagged's picture
Activity Score 24

Don't get the concept. Food gets in your teeth and floss helps to get it out,
but it cant prevent it.

MidasTouch's picture
Activity Score 1024

I like the art direction. Very sweet.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Boxey's picture
Activity Score 8879

The paper craft is nice, but the concept is expected. We've been seeing a lot of the animals that represent the food lately for floss ads.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

absolutely agree

kleenex's picture
Activity Score 50610

nice art.