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Slippers

Campaign
Agency Network: 
Published/Aired: 
October 2007

Description

Print advertisement created by Grey, Singapore for Gryphon, within the category: Non-Alcoholic Drinks.

Caption

Can't sleep? Chamomile dream.

Advertising Agency: Grey Singapore
Creative Directors: Koh Hwee Peng
Art Directors: Koh Hwee Peng, Nick Tan
Copywriter: Justin Lim
Photographer: Ric Tang, Shutter Bug
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godfather's picture

FORCED

godfather
Activity Score 131
Copywriter
joanna_monkey's picture

Yawnnnnn

joanna_monkey
Activity Score 152
Art Director at Singapore
Richard Chong's picture

looks more like "Bored?"

®

Richard Chong
Activity Score 22
Creative Director |

®

Rachel.Mann's picture

Ehhhh...not such a great concept.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Copykid's picture

Agree, I'm getting sleepy.
Is it like counting sheeps? I can't believe it.
And that with TWO CD's?????

Dream on guy's. Goodnight! Or is it wakey wakey?

I'm a real positive guy but....

Copykid
Activity Score 95
Copywriter
fluffy's picture

I think there are clearer ways of conveying the idea.

fluffy
Activity Score 236
Copywriter
danestevez's picture

i don't get the relation between beach sandals and sleep....

danestevez
Activity Score 115
Copywriter at Publicitaria Interamerica Lowe
Jet Lee's picture

I think there's something wrong with these series..
It looks more like someone's trying to stay awake by keeping himself busy writing numbers on those objects.

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
pneuburg's picture

I'm not understanding the slippers with numbered bumps. Are they s'pose to be counted like sheep?

pneuburg
Activity Score 251
Creative Director |

pjn

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