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Cancer

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Caption

My family left my because I have cancer.
What if we treated other sick people as we treat HIV positives?

Advertising Agency: Filadélfia Comunicação, Brazil
Production: Grupo Vhiver
Creative Director: Dan Zecchinelli
Art Directors: Rivadávia Coura, Lucas Queiroz
Copywriters: Flávio Chubes, Dan Zecchinelli
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Highest Rated

Fernando Fernandes's picture

A pior e a mais dura realidade!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
certaintly's picture

your family and friends leave you if you get hiv???????

certaintly
Activity Score 3994
Roger Keynes's picture

This whole campaign feels implausible. :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NicoCiego's picture

Well, if that's case, you can never call them family.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Fernando Fernandes's picture

A pior e a mais dura realidade!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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