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Steak & Grill Festival, Beef

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by JWT, India for GRT Radisson, within the category: Food.

Advertising Agency: JWT, Chennai, India
Creative Director: Senthil Kumar
Art Director: Gerald Anith
Copywriter: Gerald Anith
Illustrator: Pravin Arasu, Sivakumar Chinnasamy
Studio Manager: Hari Kumar
Account Supervisor: Priya Bharath
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Highest Rated

vinciraj's picture

nice illustration and art direction

vinciraj
Activity Score 53
Art Director at OGILVY
Davosk's picture

What utter crap!

Davosk
Activity Score 4815
Art Director
vinciraj's picture

nice illustration and art direction

vinciraj
Activity Score 53
Art Director at OGILVY
vinciraj's picture

nice illustration and art direction

vinciraj
Activity Score 53
Art Director at OGILVY
whatthefudge's picture

Sorry JWT, but I have to agree with Davosk. The ads should be hiding, instead of the animals.

whatthefudge
Activity Score 1266
shortafella's picture

this is just LOW. this should make me want to eat steak and grill? in you dreams, pedro. in your dreams....

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

shortafella's picture

this is just LOW. this should make me want to eat steak and grill? in you dreams, pedro. in your dreams....

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

pulchinela's picture

SAD!

pulchinela
Activity Score 1175
Marlus Lau's picture

This is the best illustration of the whole campaign and still the perspectives are crap! Send these illustrators to some arts school.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
joelapompe's picture

cow hidding because of a steak house or grill festival... is an idea done to death!!!!!!!!!!!!!!
here are some exemples : http://www.joelapompe.net/2010/02/17/bbq-cows-hide-calgary/

joelapompe
Activity Score 3853
Geimima's picture

all my tears for you.. funny but it could be more more better

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

rajesh_keyaar's picture

SUPER MA

rajesh_keyaar
Activity Score 236
akshaysrikar's picture

what are they trying to say.... to come for the festival or not to???

i mean, its bad enough we humans mass murder these creatures for a pure pleasure of consumption. but do you guys have to show it.

it just makes me feel bad. this is pure anti-advertising....

the only thing that impresses me is that the agency convinced their client with this.

akshaysrikar
Activity Score 420
India
shitmonk's picture

i think it's good for the target, the people who gather in a festival to eat meat right? people who eat meat do not have the right to find this ad disturbing imo, we slaughter and eat them, that's that. cows are not human, so attributing human characteristics to cows makes it disturbing, why make us identify with cows? thats the problem here.

shitmonk
Activity Score 465
IRONWORKS's picture

Idea not too bad, Illustration can be better.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
ek kanya's picture

illustration is nice. whats wrong?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

blackdog's picture

very good idea but unfortunately its not yours.

blackdog
Activity Score 9
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