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Squid

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by JWT, India for GRT Radisson, within the category: Transport.

Advertising Agency: JWT India
Chief Creative Officer: Agnello Dias
Executive Creative Director: Senthil Kumar
Art Director: Jeff Emmanuel
Copywriter: Arjun Kumar
Digital Artist: A P Basker
Client Services Director: Vijay Menon
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Davosk's picture

Very nice idea. A bit heavy-handed on the smudge tool though. Best thing I've seen from India in a while.

Davosk
Activity Score 4815
Art Director
KbxAds's picture

its really awesome, we need more simpole ideas like these, and such executors of iddeas

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

sumsum's picture

nice! although it took me a while to note the shape... but nice!!

sumsum
Activity Score 613
copywriter
coolburp's picture

nice idea, good digital work

coolburp
Activity Score 45
deffy's picture

nicely executed

deffy
Activity Score 7
hyder1977's picture

Award Winning!!!!!! Congrats guys!!!!!!!

hyder1977
Activity Score 13
Art Director
gbl's picture

fantastic work.

gbl
Activity Score 451
Copy
foxcanne's picture

g8 art direction, g8 idea....... well done guys.....looks amazing!!!!!!

foxcanne
Activity Score 13
designer
craigy's picture

G* work from chennai JWT.........brillant work
Best ad i ever seen for a food category........

craigy
Activity Score 7
art director
sandeepsabarinath's picture

Great Idea, Brilliant execution... Amazing work...

sandeepsabarinath
Activity Score 5
SCMS, Cochin
salamandos's picture

I like the ads - in fact i showed the same idea to my (former) cd and he did not like it.
The retouching is not perfect though.
But what's up with all those positive comments from 8-min members from India?

salamandos
Activity Score 1947
Art Director
Favete's picture

I like this simple and very well executed ideas.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

CR_AD's picture

Brilliant execution !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
mark3r's picture

this one to me is the most impressive you can totally see the squid, but still too much SMUDGE TOOL..

mark3r
Activity Score 1949
Art Director at Scout
act's picture

imagine your food with chef's saliva all over it?

act
Activity Score 535
Art Director
thelostidentity's picture

nice... brilliant work Jeff.

thelostidentity
Activity Score 4
Art Director
Slum's picture

This is the only one that's really working here. The other shapes are too forced. Especially the fish with the backwards-facing flame fins.
Still, something different for a restaurant which is nice to see.

Slum
Activity Score 52
Ogrevy
Guest commenter's picture

congrats...

Guest commenter
jeff.emmanuel's picture

thk u. cheers!!!!

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

Guest's picture

v v hot!

Guest
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