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Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Grey, United Arab Emirates for Growing Brains, within the category: Retail Services.

Caption

Don't let your baby, lead the way!

Advertising Agency: Grey - Mena Network
Creative Director / Copywriter: Ahmed Bahey
Art Directors: Mohamed Farid, Osama Mahran
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Thibskk's picture

I think that the kid wants to say something to us.

but what ?

Thibskk
Activity Score 13
Copywriiter / agence .V.
Tracy s.derbaw's picture

look for the bby look again, if u can't understand that she is very excited, i think you'll need to click BACK

Tracy s.derbaw
Activity Score 19
Dick Huges's picture

What that baby is very excited??? WoW, that is the most bored excitment i've ever seen.

Dick Huges
Activity Score 937
Copywriter
Tripioso's picture

Ohh. So it ist a campaign. But what is this campaign about. an X File?

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

mrtalented's picture

what a waste of budget!

mrtalented
Activity Score 2171
Creative Director
ahmedbahey's picture

SIMPLY THE CONCEPT HERE IS VERY EASY, WE PLAYED ON THE ATTRACTION OF A NEW AMAZING BABIES BRAIN STORE, THAT U’LL NEED TO CONTROL OVER UR BABIES STEPS…

We Appreciate Ur comments/Thanks and best regards
Ahmed Bahey\Creative Director . GREY\MENA NETWORK . ahmad.bahey@greybeirut.com

ahmedbahey
Activity Score 59
Creative Director @ GREY GLOBAL GROUP - MENA NETWORK |

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

consolidated.db's picture

'THAT U’LL NEED TO CONTROL OVER UR BABIES STEPS…'

what does this mean?

Control over your babies steps?

Seriously.

What is going on here.

consolidated.db
Activity Score 545
Copywriter at Ad Land
phoamcor's picture

huh?

phoamcor
Activity Score 1284
Crème de la Mer's picture

Yo tampoco entiendo.

Crème de la Mer
Activity Score 40
Copy writer
Mr. R's picture

And on of top of that they send an explanation....it`s all downhill this point baby!!!!

Mr. R
Activity Score 80
Creative Director Insight-DDB
A.Bahey's picture

Nice nice, but i think the previuos one more expressive, but i liked the dde look here ,!!

A.Bahey
Activity Score 58
Creative Director
Tracy s.derbaw's picture

please stop The "Copy and paste Comments", the concept is really direct and to the point and very segmented.

Tracy s.derbaw
Activity Score 19
rebelscum's picture

~the concept is...very segmented.~

No argument here.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

walkingbuddha's picture

I think you should get a proper translator for the line instead of using babelfish.

It no sense making.

walkingbuddha
Activity Score 188
Art Director
Adaddicted's picture

If it is growing brains, you should let them lead the way. Isn't it?
It conveys negative to me!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

ackattak's picture

This doesn't make a lick of sense.

ackattak
Activity Score 396
Copywriter
rebelscum's picture

HAH!! Someone else who says "Don't make a lick of sense". Love it :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

everartz's picture

sorry not working.. at least most of the comments here are still questioning the rational behind it, so it is concluded as a waste of money, time and effort and the creators of this campaign should admit that they got it wrong... good luck for you all next time...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Marwan's picture

clear direction!
“Advertising is the art of convincing people to spend money they don't have for something they don't need.”

Marwan
Activity Score 9
DDaniel's picture

i love the ccp, but i can't understand this one, the dude's steps ???
but nice sequence :

DDaniel
Activity Score 19
DDaniel's picture

i love the ccp, but i can't understand this one, the dude's steps ???
but lovly sequence :

DDaniel
Activity Score 19
ultraboon222's picture

I am really confused by this ad and the explanation for the concept. I don't think the agency should be trying to explain themselves or patting themselves on the back on this site. It totally illegitimizes the whole purpose of putting work on here.

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

ahmedbahey's picture

NOTE: THERE IS A MISTAKE IN THE PAGE TITLE; IT'S NOT GREY UAE.

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

ahmedbahey
Activity Score 59
Creative Director @ GREY GLOBAL GROUP - MENA NETWORK |

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

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