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Agency Network: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by Grey, United Arab Emirates for Growing Brains, within the category: Retail Services.

Don't let your baby, lead the way!

Advertising Agency: Grey - Mena Network
Creative Director / Copywriter: Ahmed Bahey
Art Directors: Mohamed Farid, Osama Mahran

Comments (48)

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Inverted's picture
Inverted
Activity Score 193

The dude and the girl in the illustration both look like they are on drugs :)
And that woman has huuuuge feet! haha!

Oh, and the ad sucks... i dont get what they are trying to tell me at all..

ahmedbahey's picture
ahmedbahey
Activity Score 59

SIMPLY THE CONCEPT HERE IS VERY EASY, WE PLAYED ON THE ATTRACTION OF A NEW AMAZING BABIES BRAIN STORE, THAT U’LL NEED TO CONTROL OVER UR BABIES STEPS…

We Appreciate Ur comments/Thanks and best regards
Ahmed Bahey\Creative Director . GREY\MENA NETWORK . ahmad.bahey@greybeirut.com

Dick Huges's picture
Dick Huges
Activity Score 937

Please explain your explanation.

Tracy s.derbaw's picture
Tracy s.derbaw
Activity Score 19

u don't need to simplify your concept, those who can't understand are not AOTW's daily users. keep on and good luck

ahmedbahey's picture
ahmedbahey
Activity Score 59

Thank you Tracy, i discoverd today that the problem wasn't the clients.hehe

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

A.Bahey's picture
A.Bahey
Activity Score 58

If u realy can't understand the concept here , i think you have to leave aotw.

ahmedbahey's picture
ahmedbahey
Activity Score 59

Marcoooooo, thank you my friend for your support,
i saw ur last tv copy, it was really aggrissive and impreesive. good
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

biabitch's picture
biabitch
Activity Score 298

or you could just explain it. because it seems those who DONT get it out number those who have been praising this ad but havent stated why.

Dick Huges's picture
Dick Huges
Activity Score 937

plz explain

Alistair C.'s picture
Alistair C.
Activity Score 692

at least if there were a pitfall in front of them...

DDaniel's picture
DDaniel
Activity Score 19

Nice art diction.. app effort

scarfinati's picture
scarfinati
Activity Score 843

dont get it

Heaven's picture
Heaven
Activity Score 88

Qué????
O es demasiado local o neta sólo lo entienden los creativos que lo hicieron...

Naaaada ss

Wordnerd's picture
Wordnerd
Activity Score 6692

Thought this could help: http://www.gbeducationaltoys.com.au/

however, it didn't. Are they saying kids are dumb? no idea what's going on

Twinsen1201's picture
Twinsen1201
Activity Score 50

Duhhh, you have to look at the really small alien in the back...

mrtalented's picture
mrtalented
Activity Score 2171

what?

phoamcor's picture
phoamcor
Activity Score 1284

this ad makes no sense.

harrison bruce's picture
harrison bruce
Activity Score 112

I plan on visiting 'Growing Brains' in hope mine will enlarge enough to understand this ad.

Tracy s.derbaw's picture
Tracy s.derbaw
Activity Score 19

Sorry Harrison, But i don't think that u'll never be able to understand the conceptualization., Sorry Again

ivan's picture
ivan

Wow! This one got some pretty low rating! :(

biabitch's picture
biabitch
Activity Score 298

because no one can understand it..

Temple's picture
Temple
Activity Score 11337

Simly the concept here is so easy that the copywriter needs to go out to every single reader of the ad and explain that the concept is so easy. The site needs to be renamed to fakeadsoftheworld.com

Dick Huges's picture
Dick Huges
Activity Score 937

the Paladin of the truth has spoken!!!

A.Bahey's picture
A.Bahey
Activity Score 58

nice concpet, selective photography, well done, dont let the fuckin comments stops you..good luck
Marco Luize
S.Creative Director/*BrweGroup

Andal's picture
Andal
Activity Score 863

ok, good luck, go on and whatever you want but please, stop doing nonsense ads.
_______________
Smart and Funny Signature.

_______________
It's so easy to critic.

Tracy s.derbaw's picture
Tracy s.derbaw
Activity Score 19

Direct and to the point, and that's it, And the art direction is very clear and elegant.
DIRECT CONCEPT, SIMPLE A.Direction

ahmedbahey's picture
ahmedbahey
Activity Score 59

thanks for your smart discription.
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

krautland's picture
krautland
Activity Score 3216

this is not a "very simple concept" or "a play on [an] attraction."
this is cofused baby vomit.

then again it's grey, so whaddayaexpectanyway.
(0/10)

simon.gross's picture
simon.gross
Activity Score 541

If so many people are struggling to understand the work, surely that means it has failed as a piece of communication. These ads make absolutely no sense.

The closest I can get to understanding the concept is that if you shop at Growing Brains your baby will become so bright that it'll start telling you what to do, instead of the other way round.

But the idea is communicated poorly, and the art does nothing to assist it.

funky_frogii's picture
funky_frogii
Activity Score 2538

din get it

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

shades's picture
shades
Activity Score 78

I hurt my brain trying to understand WTF this means ..aaaargh!

Marwan's picture
Marwan
Activity Score 9

the three is good verry simply thought
well done
“Advertising is the art of convincing people to spend money they don't have for something they don't need.”

krautland's picture
krautland
Activity Score 3216

"Member for 3 hours 13 min"
is this some concerted effort by the agency not to look as lame as they are?

DDaniel's picture
DDaniel
Activity Score 19

Marwan, Final you R here with your own account,
Welcome Dueeee;s :)

DDaniel's picture
DDaniel
Activity Score 19

I think this series of ads are Great insight. and clear
Well done.!!!

krautland's picture
krautland
Activity Score 3216

you joined this site on the day you wrote your praise below all of the ads in this campaign, which incidentally are the only ones you have ever commented on. pretty transparent shit.

DDaniel's picture
DDaniel
Activity Score 19

How R U ?
nice to meet you here by chance !!

DDaniel's picture
DDaniel
Activity Score 19

truuuuuue :)
Cause i liked to post a comments, Especially for this one,
if u knew the brand, y'll act like me man

krautland's picture
krautland
Activity Score 3216

>if u knew the brand, y'll act like me man

bullshit. also the worst reason ever to hype a shit campaign.

ahmedbahey's picture
ahmedbahey
Activity Score 59

Thank U guys :)

Dick Huges's picture
Dick Huges
Activity Score 937

OK, STILL NO EXPLANATION. PLEASE I WANT TO UNDERSTAND.

Even people tha defended the ad couldn't explain it clearly. Please just a line telling what they mean. We deserve that.

lucaszaiden's picture
lucaszaiden
Activity Score 93

Jesus.... if you are the creative director, I've been wondering how many pizzas a day does the art director delivers per day...

I've never seen an Creative Director having to explain an ad... If it's happening... it must be very close to shit. And yes it is...

.

Wordnerd's picture
Wordnerd
Activity Score 6692

please stop posting on this campaign.. this is rediculous.

simon.gross's picture
simon.gross
Activity Score 541

Amen brother.

consolidated.db's picture
consolidated.db
Activity Score 545

i don't get it. at all. ok, it's for some sort of store/product/school that makes kids smart?
ok.
but what is going on in the image?
the kid doesn't look dumb nor smart. it's just standing there.
and the line 'dont let your baby lead the way?'
wouldn't you want your kid to get so smart that it can lead the way?

rebelscum's picture
rebelscum
Activity Score 2110

Marwan, DDaniel, Ahmed, Tracy...since you're all sitting in the same office anyway, stop the online cocktease and get to the circlejerk.

Grey does such cool shit...here. Obviously not the universal standard.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

kyc's picture
kyc
Activity Score 2

maybe the concept is that you are the one to take the baby to the store and not to let the baby leading you to it.

this is what i get after staring at it for quite some time and reading all the comments. too hard to understand

and btw, i'm not at Grey

ahmedbahey's picture
ahmedbahey
Activity Score 59

NOTE: THERE IS A MISTAKE IN THE PAGE TITLE; IT'S NOT GREY UAE.

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

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