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Grid, 2

Published/Aired: 
June 2007
 Grid, 2

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Description

In this interactive ad, the block shown is identical to the original French lotto playing sheet. Instead of choosing six numbers, people are invited to cross out six undesirable things in their lives.

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Myriam Derouault
Artistic Director: Alexandrine Desbrugeres
Advertiser’s Supervisors: Bertrand Janny, Stéphanie Goujon, Laura Chatain
Account Supervisor: Monique Heim
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ChuckNorris's picture

GREAT!!!

ChuckNorris
Activity Score 834
Creative Director
chops's picture

why so great?

chops
Activity Score 6
Copywriter
salamandos's picture

nice thinking, makes it so emotional..

salamandos
Activity Score 1947
Art Director
fauxjebus's picture

Really great thinking and execution.

Most lotteries just put the week's jackpot in a giant font in the middle of the page.

These ads get people more excited about possibly winning the lottery (which most lottery players already do).

The only lottery ads I still like better are the ones where it's just a a shot of a bowl of cheerios and milk smashed on the floor. I can't find a link but they were in Archive a few issues back.

fauxjebus
Activity Score 498
Art Director at WAX
lsadunb's picture

Very good campaign!

lsadunb
Activity Score 571
Copywriter
x-men's picture

Smart, simple, realistic. I love it. The product is part of the idea. It´s perfect.

x-men
Activity Score 340
Creative Director
MarceloG's picture

It's clever. If you win, you can change most of those thinks that you don't like. It's like if you chose them for the very last time!

Very good!
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
Jumo's picture

female version. Excellent !!

Jumo
Activity Score 592
Art Director |

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Jumo,
Art Director FP7 Morocco

fersvax's picture

zzz. too much to read.

fersvax
Activity Score 1239
Art Director |

FER.

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