Eat the impossible, Knife & Fork

Agency Network: 
March 2011

Print advertisment created by FCB, New Zealand for Gregg's Jelly, within the category: Food.

Eat the impossible

Advertising Agency: Draftfcb, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Clara McLaurin
Copywriter: Clara McLaurin
Agency Producer: Jason Jones
Photographer: Meek
Retoucher: Andy Salisbury
Typographer: Nick Smith
Model maker / Food stylist: Bootleg
Senior Account Director: Kate Heatley
Account Manager: Sarah Raine
Account Executive: Sonja Corbett

Comments (9)

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TommyO's picture
Activity Score 1866

I don't get the copy.

pez's picture
Activity Score 1804

if you create forms with this jelly, you can eat things that in other way you could never eat: a fork, a knife, a dragon, etc...

Copywriter's struggle with life's picture
Copywriter's st...
Activity Score 30

Copy is weak. Maybe, because the Copywriter and Art director are the same person.

pez's picture
Activity Score 1804

So? There are plenty of art directors working as copywriters too and do an amazing job...

dollypoppin's picture
Activity Score 1423

I agree, but I know some instances when the art director knows the best copy that will go with the visual than the copywriter does.

"Nihil sub sole novum"

jagadeesh's picture
Activity Score 743

We can form shapes with any food item.That doesnt inspire me to eat this jelly

Fullmeals's picture
Activity Score 16

Don't think much of this ad... not very clear at all.

shahidali's picture
Activity Score 4069

It is impossible.


Wordnerd's picture
Activity Score 6692

ouch my head.. the basic idea/insight it totally wrong. eat the impossible? jeez