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NastyJester's picture

Maybe it's just a personal opinion, but lotion adverts fall into the beauty category and should therefore look attractive. Big ugly mosquitoes just don't do it for me.

NastyJester
Activity Score 740
Copywriter
morse's picture

I agree, but the idea is still nice.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

Agreed. The idea of "clumsy" just doesn't mesh well w/ a cosmetic. This was probably an idea in search of a client.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

and shows that it will atract the mosquitoes

Guest
Guest's picture

mmmm.. no. something just doesn't connect. the Idea isn't perfect, i like how it's totally different, but I don't think evey consumer would think about it like that, they'd just look away.

Guest
Guest's picture

hahahahaha

nastyjester, u r a client. a big sad one.

this will win a cannes.

Guest
NastyJester's picture

You're a creative who worked on this ad. A big sad one, who can't find the shift key.

And you're dreaming. This will win Jack Shit.

NastyJester
Activity Score 740
Copywriter
Gualcor's picture

I agree with you, that mosquito with skates is sooooooooo fake, student idea, forced and ugly

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Adaddicted's picture

I second that, do not insult students' work; they're way better!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

santorini's picture

does this lotion is all about smoother skin. This is a beautifully executed and interesting ad for me. But, I don't think this ad will make me buy this lotion.

santorini
Activity Score 60
Copy Writer, Paper Rhyme, Dhaka, Bangladesh |

smile plz!!!!

Guest's picture

Interesting idea. But shouldn't the mozzy have suckers on its feet rather than skates - to try to fight the effects of the smooth skin? I agree the mozzy is a bit unnecessarily gross too. The illustration style could have taken care of that.

Interesting idea though. Not terrible. Fresh as far as I know.

Guest
Guest's picture

oh my god, i cant believe this work done by ogilvy, so terrible

Guest
Guest's picture

Why don't you believe that a terrible idea could come from Ogilvy? I work at one of the most 'highly rated' Ogilvy agencies in the network and unfortunately there is nothing unbelievable about us doing terrible work. The work that appears in the books does not reflect what we do for clients.

Given that, I don't think this ad is terrible. I think it could be improved, but it has good bones and is not terrible IMO.

Guest
Guest's picture

ah i think the idea is fantastic, just wish it was done better tho :( Still time to fix it for awards.

Guest
Both Sides of the Brain's picture

Well, I think I would want to go beyond showing something slipping off. Maybe illustrate how many people would want give you a hug. I don't know, I could be way off.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
Guest's picture

what is the URL of ads of the world? I landed on scam of the world by mistake.

Guest
Guest's picture

a butterfly would have worked much better...

Guest
tirthomitro's picture

well... a freh coat of paint for an otherwise much used premise for the product category

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

NastyJester's picture

An insect on its back with its legs in the air would have been smarter than sticking a mosquito in a pair of ice skates.

NastyJester
Activity Score 740
Copywriter
shahidali's picture

thats creative
great

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

Easy way out. And a bad one.

Guest
Guest's picture

some mistakes in this one, haizzz...sometimes need them to develope more and more

Guest
Guest's picture

Esta gastadisimo ese recurso de usar un mosquito haciendo actividades extrañas en la piel de alguien, justo para la categoria CREMAS DE CUERPO o REPELENTES. Hasta cuando.

Guest
palls's picture

i quite like it though i agree beauty product with mosquitoes are bit too much

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Bianconiglio's picture

Nice idea out of strategy

Bianconiglio
Activity Score 406
Copywriter
Guest's picture

JWT ¨Paris made something very similar two or three years ago, a spider who broke all his crawls because the floor was so slippery...

Guest
just write's picture

i lke the idea it's funny

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

very cute. that's only cute.
I think blades would be more destructive to the skin...

Guest
Guest's picture

going totally opposite came good enough eh!

ha ha funny one! nice concept...

Guest
Guest's picture

The Mosquito didn't need the ice skates.

Guest
pwucel's picture

There is an idea, but need it to cultivate to grow. May be not mosquito! Because the skin is so smooth its good idea to use spike shoes by the mosquito may be to highlight more to the end-result of the product.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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