White Roofs, Polar Bear

Agency Network: 
June 2010

Print advertisment created by Ogilvy, South Africa for Greenpeace, within the category: Public Interest, NGO.

White is the new green
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Marianne van Onselen
Copywriter: Stephanie van Niekerk
Retoucher: Paul Vermeulen
Photographer: Mike Lewis

Comments (13)

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Highest Rated

mr.x's picture
Activity Score 998

Nice work!

Troll's picture
Activity Score 676

I wish this had come out before the SPCA and Vodacom campaigns because I prefer this out of all the "bird's eye view, image in the suburb" executions. Unfortunately it didn't.

morse's picture
Activity Score 18024

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture
Activity Score 1170

No doubt it looks nice, but "something that looks something else" type of ads are getting old.

jeph's picture
Activity Score 156

I may be a bit biased here -- yet, while I totally agree that the something-that-looks-like-something-else thing is pretty old hat, I do think that this is pretty well thought-out. The copy and the art direction work way too well together to just sort of sweep this one under the rug.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

agreed...and i don't think visual metaphors are going away any time soon.

Troll's picture
Activity Score 676

I agree with both of you. These executions seem like the best way of expressing the message. It's just unfortunate it came at the time it did, considering the SPCA and Vodacom campaigns.

jackblack's picture
Activity Score 2357

Makes sense. Execution relevant for the idea.

mr.x's picture
Activity Score 998

Nice work!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Job done, Ivan. ;)

The Jobless Writer
Will Think for Salary

peticaca's picture
Activity Score 189

Ok ok, we just saw two campaign looking like this one the past week.... but I think this concept is kind of interesting!
I whish this is not just a photoshop thing... I whish they actualy did those paintings on roofs!

nemesis's picture
Activity Score 765

good one!
the execution resource has been used before, but, so what? it's relevant and it works!

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

7 stars for information I didn't know placed in a simple to understand execution... AD gimmicks aside the truth and idea is here.

Glut's picture
Activity Score 3935

works very good, it´s true it´s not a new resource but it´s extremely relevant.