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White Roofs, Arctic Fox

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Ogilvy, South Africa for Greenpeace, within the category: Public Interest, NGO.

Caption

White is the new green
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Marianne van Onselen
Copywriter: Stephanie van Niekerk
Retoucher: Paul Vermeulen
Photographer: Mike Lewis
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CommandZ's picture

I like these. They do remind of these a little.
http://adsoftheworld.com/media/print/spca_mission_bay

CommandZ
Activity Score 2509
Creative Director
alvord's picture

yeah, same execution, but not same idea.

alvord
Activity Score 201
alvord's picture

uhmm...

alvord
Activity Score 201
alvord's picture

uhmm... nice ad.

alvord
Activity Score 201
Taylormade's picture

This ad is not as forced as that dog one.

Taylormade
Activity Score 408
ERROR404's picture

these ads show townships... as if they could care about painting there fucking roof white.. these people have other problems...

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
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