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Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Most people that destroy the environment know that they are doing the wrong thing, however, their desire to accumulate wealth often overpowers their sense of right and wrong. All they see is money. They are so blinded by the prospect of getting rich that they fail to notice that they are destroying their lives as well.Greenpeace doesn't need the amount of money the greedy businessmen dream of, only the tiniest fraction of it. If you donate just one euro via SMS to Greenpeace, they promise to fend off the attackers of the environment, until, one day, they will stop seeing value in the destruction and start seeing value in preservation. The Scala JWT Bucharest campaign focuses on the simple game of 1 and 0. If you take away the 1 from 1.000.000.000. you will be left with 000.000.000., which amounts to...nothing. It's a way to find optimism in a disproportionate battle between the defenders of the environment and their foes.
You can fight for the future on your own, but if you support Greenpeace you may do a better job.

Advertising Agency: Scala JWT, Bucharest, Romania

Print advertisement created by JWT, Romania for Greenpeace, within the category: Public Interest, NGO.

Caption

If you give 1 to us, there will be nothing for them.

Art Director / Illustrator: Virgiliu Andone
Creative Catalyst: Angela Teodorescu
Copywriter: Andreea Dragomir
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bobby666's picture

cool.

bobby666
Activity Score 1460
RMG Connect, India
mikeelrapido's picture

Great!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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ranggamus's picture

Brilliant!

ranggamus
Activity Score 53
Bandung Institute of Technology
jackmancer2017's picture

I don't like it. Illustrator thinks he can sketch but without the title I wouldn't have recognized a tree here. What's this thing, "If you give 1 to us"?

jackmancer2017
silvi's picture

Agree. Ilustration is a little be complicated.

silvi
Activity Score 4172
Copywriter
gmint7's picture

i don like the idea

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

dlue's picture

the idea and illustration are backwards... and again ads shouldn't need full page descriptions underneath, that should have been the first clue that this wasn't that good... go eat some seal the proteins will help the brain

(and by the way people only care about baby seals 'cause they are cute... look up how many other animals are actually endangered that are ugly and you'll be surprised the the superficial organization of greenpeace doesn't back them)

dlue
Activity Score 342

cheers,
dlue

alexander_bickov's picture

Awesome

alexander_bickov
Activity Score 3279
Wordnerd's picture

don't get it

Wordnerd
Activity Score 6692
Copywriter
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