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Storm

Campaign
Agency Network: 
Published/Aired: 
August 2008
Greenpeace Print Ad -  Storm

Also From This Campaign 2

Description

Print advertisement created by JWT, Romania for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Photographer: Andrei Orcula
Creative Catalysts: Angela Teodorescu, Alexandra Cantor
Copywriter: Andreea Dragomir
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fen1x's picture

poor lightning ;/

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
elgrecones's picture

agree... could've been much better

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Wordnerd's picture

complicated idea, horrible to read and very poor executed. and the message "save energy and maybe you or things that belong to you won't be hit by lightning" is lame. people don't care about 'maybe'-consequences. that's what started all this trouble

Wordnerd
Activity Score 6692
Copywriter
simon.gross's picture

Completely agree. So many actual facts about climate change exist these days. People who resort to this kind of rubbish are just being lazy.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
clairec's picture

Jeez, that copy's really hard to read. Proper cross eyed here.

clairec
Activity Score 256
samarazo's picture

poor

samarazo
Activity Score 26
Business |

Samara Simha

AnubisibunA's picture

wow, that's some thick lightning! Amazing that such a rare display of physically impossible circumstances were captured for this ad. May Zeus spare us his crazy thick stuff if we don't ship up

AnubisibunA
Activity Score 36
Other at Marketing Web Developer
nemesis's picture

Theres too much going on all over the place and in many directions. The copy is very hard to read.
And the lightning and explosions look very mediocre.

nemesis
Activity Score 765
Creative Director
primo_susto's picture

aaaand here we haveee!!!! the oneeee, the onlyyyyy, the INCOMPARABLE BAD PHOTOSHOPED LIGHTNING!

primo_susto
Activity Score 440
Graphic Designer
donaji's picture

This kind of work is a great reason to ignore global warming and other nature-related issues. If you want people to listen you have to talk to them about something that will affect them directly. No one will care about a poor little tree in the middle of nowhere!

donaji
Activity Score 6
Arte y Parte |

-Beware of smiles

PUBLICITARESCU's picture

I WILL WRITE IN THEIR LANGUAGE: "TINETI NEAPARAT SA VA FACETI DE CACAT" ("GOOD INSIGHT THOUGH")

PUBLICITARESCU
Activity Score 59
PUBLICITARESCU
PixelDreams's picture

Most of all of the comments here suck. The point of putting something up here is to get insight and criticism from peers. "Poor Lighting, Bad, Poor"...? How is the artist supposed to grow and learn? Maybe we can offer some advice - like the lightning could be a bit thinner...

PixelDreams
Activity Score 4
Online Marketing & Advertisement
primo_susto's picture

well, here we are telling him that THAT kind of work, the lightning one, is bad, very bad.

primo_susto
Activity Score 440
Graphic Designer
Neil Levy's picture

pixeldreams has the right idea. try to help people because what's the point otherwise?

to that point, the line "the more nature spares on you" isn't the right thought. the implication of that thought (at least to me) is that nature is going to do worse things to me if i do the right thing. it should be more like "if you don't save energy now, nature will make you pay later." or "if you're not saving energy, sooner or later nature will make you pay." you can write it ten million ways better than that but you get the idea. that said, the logic could be a little smarter and i don't know if fixing the line fixes the ad entirely but maybe it's a start.

Neil Levy
Activity Score 314
Copywriter |

neil levy

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