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Agency Network: 
Published/Aired: 
July 2013
Greenpeace Print Ad -  Shard

Description

It’s Europe's tallest skyscraper and Greenpeace has scaled the Shard to Save the Arctic.

Print advertisement created by Tremendous Designs Studio, United Kingdom for Greenpeace, within the category: Public Interest, NGO.

Caption

Keep Calm and Climb on the Shard.

Advertising Agency: Tremendous Designs Studio, Bristol, United Kingdom
Creative Director / Art Director / Copywriter / Illustrator / Photographer: Iulian Miereanu
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certaintly's picture

doesnt make sense without the explanation

certaintly
Activity Score 3994
monoliz's picture

ad should tell something, we don't want to solve puzzle

monoliz
Activity Score 1304
Maelstrom's picture

Ha

Maelstrom
Activity Score 19
Maelstrom's picture

Ha

Maelstrom
Activity Score 19
apuorva's picture

?????

apuorva
Activity Score 100
Art Director
Bob.C's picture

Since this is for the UK market and the protesters scaling the Shard was a major news event ( http://www.bbc.co.uk/news/uk-england-london-23267743 ) in the UK maybe it doesn't need to be too specific. And to be honest British ads to tend to be more enigmatic as we Brits do respond to the idea of solving puzzles ( have look at many British TV commercials for example). My problem with this is the Keep calm idea; fresh it ain't and cliches don't get attention, plus there isn't a link with a union jack. If they were going to do the keep calm oil or dirt on ice would be more logical.

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

kleenex's picture

bad...

kleenex
Activity Score 51721
Web Designer/Developer
MayorMcCheese's picture

Not another 'Keep Calm' poster.... I guess this whole trend does make me want to climb a skyscraper though, then jump off.

MayorMcCheese
Activity Score 15
Graphic Designer
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