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Pole

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Grey, Hong Kong for Greenpeace, within the category: Public Interest, NGO.

Caption

You are driving the poles to destruction. Show your support for Car Free Day 20009 at http://climatehero.greenpeace.org.cn

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Directors: Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan
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Highest Rated

bubblestheclownfish's picture

I support Greenpeace, but these are kinda bad. The idea's there, but where do I see the cars _directly_ affecting each problem? Nowhere. I just see cars stacked together to look like the problem. I know... I know... cars are the problem... I get that, but come up with something more clever. The hurricane one would be closest to working for me (though even then if I live in a hurricane-free zone, I wouldn't give a poop). Dunno - maybe it's partly bad art direction. I don't see a ravaged coastline in the rising water levels - just a nice clean beach and blue water, and this one (from afar) looks like a calm day with clouds. They seem kinda lazy(?) and a cop-out. These make absolutely no emotional connection with the viewer.

bubblestheclownfish
Activity Score 614
Creative Director
tirthomitro's picture

AWESOME STUFF GUYS! CONGRATS!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture

although this one reflects the biggest problem, the other 2 are way better in terms of art...

everartz
Activity Score 7613
Art Director |

| everartz |

AmOgodzzz's picture

This one is definitely the best out of the three. The line is just powerful and makes great sense. I actually think its the most clever idea in terms of art direction out of the campaign. But everartz is right, the other two are better visually, especially the one with the coastlines.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
bubblestheclownfish's picture

I support Greenpeace, but these are kinda bad. The idea's there, but where do I see the cars _directly_ affecting each problem? Nowhere. I just see cars stacked together to look like the problem. I know... I know... cars are the problem... I get that, but come up with something more clever. The hurricane one would be closest to working for me (though even then if I live in a hurricane-free zone, I wouldn't give a poop). Dunno - maybe it's partly bad art direction. I don't see a ravaged coastline in the rising water levels - just a nice clean beach and blue water, and this one (from afar) looks like a calm day with clouds. They seem kinda lazy(?) and a cop-out. These make absolutely no emotional connection with the viewer.

bubblestheclownfish
Activity Score 614
Creative Director
alexander_bickov's picture

Inverted idea.

alexander_bickov
Activity Score 3279
sarvagya's picture

Awesome man really great!

sarvagya
Activity Score 77
art trainnee |

Sarvagya

houqiaoli's picture

yeah, it is inverted

houqiaoli
Activity Score 60
Copywriter
puppiepoppy's picture

Damn, tell me something new or at least provoke me.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

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