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Agency Network: 
Published/Aired: 
January 2012
Greenpeace Print Ad -  Polar Bears

Description

Illustrator: Mirage-Works

Print advertisement created by Ogilvy, United Arab Emirates for Greenpeace, within the category: Public Interest, NGO.

Caption

Act now against climate change. Visit greenpeace.org.tr.

Advertising agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Copywriter: Sascha Kuntze
Art Director: James Purdie
Account Supervisor: Khalil Salem
Advertiser’s Supervisor: Erhan Cokkececi
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Ramat Ajala's picture

Guys, this idea was already done for Greepeace

http://www.youtube.com/watch?v=tt505FaTi40&feature=related

Ramat Ajala
Activity Score 794
asiaminor's picture

History repeats itself.

asiaminor
Activity Score 30
Billoughsby's picture

And hysteria repletes itself

Billoughsby
Activity Score 5144
Art Director |

That's it.

morse's picture

Great image, but not a clear message.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LB100's picture

done idea, done execution and for the same client!.

LB100
Activity Score 64
jponino's picture

interesting approach, but line is weak

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Hadrons's picture

Nice scary image, but the slogan: act now against climate change - it's ridiculous & weak.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

love the image.

kleenex
Activity Score 51126
Web Designer/Developer
nepotiums's picture

Like the art here.

nepotiums
Activity Score 251
Copywriter
Roger Keynes's picture

The core of the idea's here. The line doesn't help at all.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

andylefty's picture

Looks great.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Eight's picture

Great photo.

Eight
Activity Score 148
Production Manager
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