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Orkut, I shower naked

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by BBDO, Brazil for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Andre Gola, Denis Peralta
Copywriters: Marco Giannelli, Fabio Osorio
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Baelin's picture

Would really appreciate it if someone could help me understand this series.

Baelin
Activity Score 273
Copywriter
Akshaya Singh's picture

I kinda find it to be pretty interesting.
It means that if THESE kind of illogical groups can have so many members... Greenpeace should certainly have more.

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

noenemylsh's picture

My teammate understands this series.
e-Mail her!
jekim@ismgkorea.com

noenemylsh
Activity Score 3
Milan Solanki's picture

ok, good ad, but why the hack punch line is in so small letters, Does offering trouble of reading illegible letters make them smart?

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Milan Solanki's picture

Another interesting dimension is that, they showed ORKUT is brimming with useless groups and still lots of people are member on it, then why not join Greenpeace?
Why would ORKUT allow such humiliation? or they just published it keeping them in dark?

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Glut's picture

nice insight

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Rodolfomag's picture

Marcello Serpa rules!

Rodolfomag
Activity Score 70
Graphic Designer at Autonomous university of Santo Domingo
rawaniamit's picture

Nice idea ..and appeal for online users who spend their most of the time on net.

rawaniamit
Activity Score 29
Art Director at filament
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