Advertisement

Ocean defenders, 5

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by Lowe, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Caption

Humans were once terrified of the sea. Today, it's the other way around.
Come on board: www.oceans.greenpeace.org

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell
Log in or register to post comments

Highest Rated

rotten mutton's picture

I agree that the line could be better, but the way creative420 objects to it, you'd think that he already has a couple of lines waaaay better in mind. Well, let's hear em then! Astound us with your brilliance!

rotten mutton
Activity Score 57
Copywriter
creative420's picture

Yes! and I am terrified of this copy.

Your copy is supposed to do something. Here you just have this graphic visual and a lame line to it. Do u think you're gonna get a sniff of any award? Or even a single reaction from your TA?

creative420
Activity Score 279
Copywriter
moonunit's picture

why the hostility?

moonunit
Activity Score 125
Copywriter
rotten mutton's picture

I agree that the line could be better, but the way creative420 objects to it, you'd think that he already has a couple of lines waaaay better in mind. Well, let's hear em then! Astound us with your brilliance!

rotten mutton
Activity Score 57
Copywriter
A. J. SMITH's picture

HELL YES!

Come on lets hear it?

A. J. SMITH
Activity Score 2822
No fixed abode's picture

What's lame about the line? Seems like a pretty clear piece of communication to go with an excellent visual.

No fixed abode
Activity Score 380
Copywriter
kalpesh78's picture

good ad. everything fits perfectly. the only thing not fitting or is slightly out of place is the banner.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

creative420's picture

Yeah. The ad looks good. But I don't see people actually doing something about it.

creative420
Activity Score 279
Copywriter
justpassingby's picture

nice thought but i hate how the copy has been placed. Slap it right on top of the ad

justpassingby
Activity Score 1368
Other
Saltsea's picture

Very nice copy, indeed.

Saltsea
Activity Score 319
Creative Director
creative420's picture

Hi Brenda. You're a Creative Director. Tell me! What is the call for action for this ad if you see there is any?

creative420
Activity Score 279
Copywriter
truecopy's picture

This is a nice ad, visual, copy and all...maybe "too nice" for greenpeace..
I think it should be more involving.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

elmikel's picture

I like the whole campaign. Nice visuals. And I think it speaks the right words to the world.

Btw, somebody said there's no call for action in these but I think it is the way of thinking that Greenpeace wants to change in the first place and then if you want, you can join them - this is not about a brand that you should choose among many.

elmikel
Activity Score 1147
Illustrator
dave78's picture

So bad "The Sea is afraid"? OMG Shame on this campaign
It is still the other way we should be more afraid of the sea then last 2 centurys

dave78
Activity Score 40
Other
A. J. SMITH's picture

An awesome illustration and a great concept.

The line is very clunky though.

A. J. SMITH
Activity Score 2822
franksandres's picture

agree, pretty nice

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
Rog's picture

Unusual, unexpected visual approach for Greenpeace.
Shame it doesn't gel with the rest of the campaign.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Featured Content

Latest Collections

Advertisement