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Ocean defenders, 3

Agency Network: 
Published/Aired: 
March 2007
Description: 

Print advertisment created by Lowe, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Our oceans need more protection.
Come on board: www.oceans.greenpeace.org

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell

Comments (11)

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Shut Theory's picture
Shut Theory
Activity Score 515

although this is the most eye catchy of the campaign, i didnt quite get it!

http://shut.elmota.com

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

i think they are hidding themself behind the tag, from us, the mighty predetor.
visualy a very nice campaign for greenpeace.
peace..

justpassingby's picture
justpassingby
Activity Score 1368

really nice

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

Freakin'tastic!!1 Love the copy, love the visuals... hate that we need ads like this...

Fractal Rene's picture
Fractal Rene
Activity Score 65

This is brilliant.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

I think as a concept this one works better.

The radically different visual style between this and the sea monsters one makes it feel like a whole different campaign though.

Doberman's picture
Doberman
Activity Score 48

Great.

Rog's picture
Rog
Activity Score 6080

Yep. Pay that.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

sherman's picture
sherman
Activity Score 153

this copy is the best of the serie.

Chocolat's picture
Chocolat
Activity Score 286

i think this is the best one....though i don't think this campaign is really going to move anyone to make a difference.

the_ashlands's picture
the_ashlands
Activity Score 1394

definitely the best of the bunch...great use of the tag/copy element...

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