Ocean defenders, 2

Agency Network: 
March 2007

Print advertisment created by Lowe, Switzerland for Greenpeace, within the category: Public Interest, NGO.

A life raft for 6.6 billion people.
Come on board:

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell

Comments (16)

Log in or register to post comments's picture
Activity Score 1021

i do not get this one , but the visual is nice. and its greenpeace, so who cares. it must be something good..

Stigset's picture
Activity Score 1454

it's the greenpeace boat that is the life raft for all the people on earth. (greenpeace will save the world, hence 6.6 billion people)

A. J. SMITH's picture
Activity Score 2822

Oh I get it after your explanation.

Its ok. Whether or not that sentoiment works is, I suppose open to debate. Ironically, I think this has the tone of big corporate brand awareness advertising.

justpassingby's picture
Activity Score 1368

also really nice

elmikel's picture
Activity Score 1147

nice visual indeed

pixelbomb1's picture
Activity Score 2385

libs! look how they photoshopped the smoke that comes out the stack.. mmmmmm greenpeace, we can photoshop our own smoke.
ah lemme see.. the diesel fuel/fumes that comes out that boat? where does it go? the trash you know it takes them weeks if so months to get up there. not unless it nuke powered boat. neah they hate nuke powered stuff.

Arnold Santillan

elmikel's picture
Activity Score 1147

I can't see any smoke...anyway, I believe that if there was a chance to have a cleaner boat, they would take the chance.

And besides anything that you can criticize them for, there is a need for such an organization on Earth.

ChuckNorris's picture
Activity Score 834

I believe they use biodiesel, or ethanol. (which are much cleaner than anything derived from petrol)

Nthngmn's picture
Activity Score 626

great line

teenie's picture
Activity Score 1894

It should be "the" liferaft, not "a" liferaft. It took me a sec to figure out the line because of it. If Greenpeace is the one and only thing that will save us all, better be 100% clear about it. Maybe "The liferaft that will save....etc. etc."

rainman's picture
Activity Score 267

they probably have more than one boat

Rog's picture
Activity Score 6080

Yeah, probably.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Rog's picture
Activity Score 6080

Changes the tack/feel (and yes, vibe!) of the campaign.
Here, it's all about Greenpeace.
Not all about our collective environment.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Chocolat's picture
Activity Score 286

nice art....

the_ashlands's picture
Activity Score 1394

that 'sign/banner' thing looks very odd with no nails or anything keeping it up....

AriesDW's picture
Activity Score 172

I somewhat agree that the lack of nails is annoying. I like the photography of the ad, however, I do not like the organization and ship it represents.